Portfolio (Quarterly)
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Holland Advisory Services, Inc.
· CIK 0001890183| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | IVV | ISHARES TR | — | 32,849.0 | $22.5M | 30.36% | NEW | — | $684.94 | +9.9% |
| 2 | IJH | ISHARES TR | — | 267,813.0 | $17.7M | 23.85% | NEW | — | $66.00 | +12.6% |
| 3 | IJR | ISHARES TR | — | 79,787.0 | $9.6M | 12.94% | NEW | — | $120.18 | +15.5% |
| 4 | VTI | VANGUARD INDEX FDS | — | 7,713.0 | $2.6M | 3.49% | NEW | — | $335.27 | +10.0% |
| 5 | AAPL | APPLE INC | Technology | 7,650.0 | $2.1M | 2.81% | NEW | — | $271.85 | +14.4% |
| 6 | MSFT | MICROSOFT CORP | Technology | 3,320.0 | $1.6M | 2.17% | NEW | — | $483.56 | -14.0% |
| 7 | PM | PHILIP MORRIS INTL INC | Consumer Defensive | 7,566.0 | $1.2M | 1.64% | NEW | — | $160.40 | +14.3% |
| 8 | IWP | ISHARES TR | — | 8,822.0 | $1.2M | 1.63% | NEW | — | $136.93 | +3.0% |
| 9 | JPM | JPMORGAN CHASE & CO. | Financial Services | 3,599.0 | $1.2M | 1.56% | NEW | — | $322.23 | -4.8% |
| 10 | IEFA | ISHARES TR | — | 11,073.0 | $991K | 1.34% | NEW | — | $89.46 | +9.7% |
| 11 | WMT | WALMART INC | Consumer Defensive | 7,031.0 | $783K | 1.06% | NEW | — | $111.41 | +6.5% |
| 12 | MCD | MCDONALDS CORP | Consumer Cyclical | 2,510.0 | $767K | 1.03% | NEW | — | $305.61 | -8.2% |
| 13 | XOM | EXXON MOBIL CORP | Energy | 4,908.0 | $591K | 0.80% | NEW | — | $120.34 | +26.1% |
| 14 | VTV | VANGUARD INDEX FDS | — | 3,027.0 | $578K | 0.78% | NEW | — | $191.00 | +11.0% |
| 15 | BRO | BROWN & BROWN INC | Financial Services | 7,064.0 | $563K | 0.76% | NEW | — | $79.70 | -27.8% |
| 16 | PG | PROCTER AND GAMBLE CO | Consumer Defensive | 3,739.0 | $536K | 0.72% | NEW | — | $143.31 | +0.2% |
| 17 | IVW | ISHARES TR | — | 4,089.0 | $504K | 0.68% | NEW | — | $123.27 | +11.9% |
| 18 | CAT | CATERPILLAR INC | Industrials | 864.0 | $495K | 0.67% | NEW | — | $573.19 | +57.3% |
| 19 | JNJ | JOHNSON & JOHNSON | Healthcare | 2,349.0 | $486K | 0.66% | NEW | — | $206.95 | +11.3% |
| 20 | AMGN | AMGEN INC | Healthcare | 1,469.0 | $481K | 0.65% | NEW | — | $327.32 | +3.1% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
30.9%
Consumer Defensive
20.5%
Financial Services
14.9%
Healthcare
7.4%
Consumer Cyclical
6.6%
Industrials
6.6%
Energy
6.0%
Communication Services
3.1%
Utilities
2.8%
Basic Materials
1.2%