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Willis Investment Counsel

· CIK 0001310929
13F Portfolio $1.8B AUM 123 positions Filed May 5, 2026 EDGAR ↗ ← All Funds
Q1 2026 Q4 2025
# Ticker Company Sector Shares Value % Port Chg Shares Chg % Period Price ① Since Period ①
1 JCI Johnson And Johnson Industrials 289,418.0 $70.7M 3.86% -76K -20.8% $244.44 -41.2%
2 CSCO Cisco Systems Inc Technology 834,057.0 $64.7M 3.53% $77.59 +48.9%
3 LMT Lockheed Martin Corp Industrials 91,239.0 $55.1M 3.01% -3K -3.2% $604.39 -13.9%
4 TXN Texas Instruments Inc Technology 266,644.0 $51.8M 2.83% $194.14 +57.8%
5 Chubb Ltd 153,791.0 $50.1M 2.74% $325.93
6 PFE Pfizer Inc Healthcare 1,717,937.0 $48.2M 2.63% $28.08 -8.3%
7 AAL American Electric Power Co Industrials 260,774.0 $44.0M 2.40% +556.0 +0.5% $168.70 -92.7%
8 MSFT Microsoft Corp Technology 113,434.0 $42.0M 2.29% $370.17 +10.6%
9 PAYX Paychex Inc Industrials 437,030.0 $40.3M 2.20% +110K +33.8% $92.12 -3.6%
10 XOM Exxon Mobil Corp Energy 229,781.0 $39.0M 2.13% $169.66 -9.9%
11 ACN Accenture PLC Technology 194,798.0 $38.6M 2.11% +1K +0.5% $198.29 -14.9%
12 PODD Merck & Company, Inc Healthcare 313,718.0 $37.7M 2.06% $120.29 +23.6%
13 HSY Hershey Co Consumer Defensive 180,961.0 $37.6M 2.05% $207.89 -8.5%
14 PEP Pepsico Inc Consumer Defensive 229,052.0 $35.6M 1.94% $155.29 -4.3%
15 HD Home Depot Inc Consumer Cyclical 107,483.0 $35.4M 1.93% $328.89 -7.5%
16 CAT Caterpillar Inc Del Industrials 49,686.0 $35.2M 1.92% -30K -37.8% $708.46 +25.4%
17 COP Conocophillips Energy 257,433.0 $34.0M 1.86% $132.00 -9.9%
18 MDT Medtronic Inc Healthcare 392,048.0 $34.0M 1.85% -5K -1.3% $86.65 -11.2%
19 AFL Aflac Inc Financial Services 302,180.0 $33.2M 1.81% $109.71 +6.5%
20 TSCO Tractor Supply Co Consumer Cyclical 683,231.0 $31.0M 1.69% +6K +0.8% $45.30 -32.7%
21 PG Procter & Gamble Co Consumer Defensive 209,767.0 $30.3M 1.66% $144.44 -1.2%
22 ADP Automatic Data Proc Industrials 148,456.0 $30.2M 1.65% +63K +73.3% $203.18 +5.6%
23 DGX Quest Diagnostics, Inc. Healthcare 151,800.0 $29.7M 1.62% $195.98 -4.1%
24 T AT&T Corp Communication Services 1,015,610.0 $29.4M 1.61% $28.99 -14.9%
25 SNY Sanofi-Aventis Healthcare 604,000.0 $29.1M 1.59% $48.18 -11.1%
26 GNRC Generac Industrials 145,421.0 $28.4M 1.55% +2K +1.6% $195.33 +41.6%
27 VZ Verizon Communications Com Communication Services 559,500.0 $28.1M 1.53% +10K +1.8% $50.20 -6.3%
28 AAPL Apple Computer Technology 109,136.0 $27.7M 1.51% $253.79 +18.3%
29 ETN Eaton Corp Industrials 77,073.0 $27.6M 1.50% $357.67 +14.1%
30 MCD Mcdonalds Corp Com Consumer Cyclical 84,785.0 $26.4M 1.44% $310.79 -11.5%
31 VLO Valero Energy Corp Energy 104,600.0 $25.8M 1.41% $247.08 -0.9%
32 SHEL Shell Energy 277,520.0 $25.8M 1.41% $93.00 -9.1%
33 DRI Darden Restaurants Inc Consumer Cyclical 122,600.0 $24.0M 1.31% $196.04 -0.7%
34 CLX Clorox Co Del Com Consumer Defensive 230,000.0 $23.8M 1.30% +25K +12.4% $103.63 -12.7%
35 BHP Billiton Ltd 315,009.0 $22.9M 1.25% -160K -33.7% $72.74
36 JPM JP Morgan Chase & Co Financial Services 77,879.0 $22.9M 1.25% $294.16 +2.0%
37 GD General Dynamics Corp Industrials 66,700.0 $22.9M 1.25% $343.22 -0.8%
38 KEYS Keysight Technologies Technology 80,993.0 $22.9M 1.25% $282.37 +28.0%
39 DUK Duke Energy Corp New Utilities 160,282.0 $21.0M 1.15% $130.94 -5.1%
40 CVX Chevron Corp Energy 99,995.0 $20.7M 1.13% $206.90 -9.8%
41 ABT Abbott Laboratories Healthcare 199,349.0 $20.5M 1.12% $102.67 -17.7%
42 MMM 3m Company Industrials 136,570.0 $19.8M 1.08% $145.23 -0.1%
43 LOW Lowe's Companies Inc Consumer Cyclical 83,418.0 $19.7M 1.08% $236.28 -5.4%
44 DE Deere Co Industrials 34,300.0 $19.3M 1.05% $563.30 +2.0%
45 EMR Emerson Elec Co Industrials 139,600.0 $18.3M 1.00% $131.02 +5.2%
46 GWW W. W. Grainger, Inc. Industrials 16,696.0 $18.2M 0.99% +189.0 +1.1% $1090.81 +17.7%
47 VBR Vanguard Small Cap Value ETF 83,829.0 $18.2M 0.99% +5K +6.4% $217.25 +4.6%
48 Lab Corp Of Amer 64,490.0 $17.2M 0.94% -506.0 -0.8% $266.81
49 ZTS Zoetis Inc Healthcare 139,959.0 $16.5M 0.90% +36K +34.3% $118.21 -36.1%
50 FTNT Fortinet, Inc Technology 196,239.0 $16.0M 0.88% +2K +1.1% $81.72 +49.1%
51 WM Waste Management Inc New Industrials 68,926.0 $15.8M 0.86% $229.79 -4.8%
52 IVR Invesco Exchange Traded Fd Tr Real Estate 80,705.0 $15.5M 0.85% +15K +23.2% $191.92 -95.8%
53 HUBB Hubbell, Inc Industrials 27,799.0 $13.6M 0.74% +272.0 +1.0% $490.74 -1.8%
54 LLY Eli Lilly & Co Healthcare 14,777.0 $13.6M 0.74% -6K -29.4% $919.77 +9.5%
55 ADBE Adobe Systems Inc Technology 54,239.0 $13.2M 0.72% +14K +33.2% $243.08 +1.9%
56 MA Mastercard Financial Services 24,985.0 $12.5M 0.68% +274.0 +1.1% $499.66 -1.9%
57 GOOGL Google Inc Communication Services 41,968.0 $12.1M 0.66% -12K -11.2% $287.54 +39.5%
58 NVDA Nvidia Corp Technology 68,943.0 $12.0M 0.66% -40K -36.7% $174.40 +35.2%
59 WAT Waters Corp Healthcare 33,380.0 $9.9M 0.54% +236.0 +0.7% $297.80 +11.9%
60 FDS Factset Resh Sys Inc Financial Services 42,824.0 $9.3M 0.51% +20K +86.2% $216.99 -7.9%
61 META Meta Platforms Inc Communication Services 15,945.0 $9.1M 0.50% -1K -7.5% $572.13 +8.1%
62 AAOI Applied Material Inc Technology 26,449.0 $9.0M 0.49% -35K -57.3% $341.79 -44.3%
63 UPS United Parcel Service Industrials 88,973.0 $8.8M 0.48% -121K -57.7% $98.38 +0.0%
64 ROST Ross Stores Inc Consumer Cyclical 38,264.0 $8.3M 0.45% -34K -47.2% $216.63 -1.6%
65 SHW Sherwin-Williams Co Basic Materials 24,004.0 $7.7M 0.42% +221.0 +0.9% $320.55 -3.5%
66 STRL Sterling Construction Industrials 16,233.0 $6.6M 0.36% +845.0 +5.5% $407.27 +118.3%
67 SPGI S&P Global Inc COM Financial Services 13,745.0 $5.8M 0.32% NEW $425.34 -5.0%
68 INTU Intuit Inc Technology 12,864.0 $5.6M 0.30% NEW $432.38 -12.5%
69 MEDP Medpace Holdings, Inc Healthcare 10,114.0 $4.9M 0.27% +524.0 +5.5% $480.19 -12.7%
70 DCI Donaldson Co Inc Industrials 55,447.0 $4.7M 0.26% +3K +5.4% $84.87 -1.2%
71 GIL Gildan Activewear Inc Consumer Cyclical 82,739.0 $4.6M 0.25% +5K +6.1% $55.65 +2.6%
72 FTDR Frontdoor Inc Consumer Cyclical 79,188.0 $4.2M 0.23% +4K +5.2% $52.86 +17.9%
73 LOGI Logitech International Technology 45,101.0 $4.1M 0.22% +2K +5.5% $91.12 +10.8%
74 LQDT Liquidity Svcs Inc Consumer Cyclical 132,426.0 $4.0M 0.22% +8K +6.0% $30.57 +9.1%
75 NRC National Research Corporation Healthcare 224,638.0 $3.8M 0.21% +41K +22.6% $16.98 +11.5%
76 MSM MSC Industrial Industrials 39,986.0 $3.7M 0.20% +2K +5.6% $92.27 +15.8%
77 AO Smith Corporation 47,930.0 $3.2M 0.17% +2K +5.3% $65.94
78 UI Ubiquiti Inc. Technology 3,928.0 $3.1M 0.17% +280.0 +7.7% $790.29 -16.5%
79 QLYS Qualys, Inc. Technology 34,437.0 $3.0M 0.17% +2K +5.6% $87.85 -1.3%
80 JKHY Jack Henry & Associates Technology 18,528.0 $2.9M 0.16% +917.0 +5.2% $158.04 -15.2%
81 PAYC Paycom Software Inc Technology 23,529.0 $2.9M 0.16% +1K +6.5% $121.54 +9.9%
82 EVTC Evertec, Inc Technology 95,000.0 $2.7M 0.15% +5K +5.0% $28.22 -17.1%
83 TTC The Toro Company Industrials 27,455.0 $2.6M 0.14% +2K +6.0% $93.44 -4.3%
84 LAMR Lamar Advertising Co Real Estate 19,536.0 $2.5M 0.14% +1K +6.2% $126.66 +16.4%
85 GSG Ishares Core MSCI EAFE ETF Financial Services 25,131.0 $2.3M 0.13% $92.19 -62.9%
86 VRSN Verisign Inc Technology 8,995.0 $2.2M 0.12% +502.0 +5.9% $248.36 +18.0%
87 ZBRA Zebra Technologies Corproation Technology 10,107.0 $2.1M 0.12% +654.0 +6.9% $209.08 +23.4%
88 AVY Avery Dennison Corp Industrials 10,512.0 $1.8M 0.10% +656.0 +6.7% $172.68 -9.5%
89 HXL Hexcel Corp Industrials 21,136.0 $1.7M 0.09% -20K -49.0% $80.93 +14.3%
90 JBTM JBT Marel Corp Industrials 11,767.0 $1.5M 0.08% +971.0 +9.0% $127.87 -1.6%
91 DLB Dolby Laboratories, Inc CL A Technology 20,604.0 $1.2M 0.07% +1K +6.5% $60.06 -9.6%
92 ALGN Align Technology Inc Healthcare 6,462.0 $1.1M 0.06% +439.0 +7.3% $171.43 -8.3%
93 KO Coca Cola Company Consumer Defensive 12,708.0 $966K 0.05% $76.05 +5.8%
94 TECH Bio-Techne Corp Healthcare 17,302.0 $904K 0.05% +1K +6.7% $52.26 -14.4%
95 PAR PAR Technology Corp Technology 64,595.0 $861K 0.05% $13.33 +9.2%
96 VO Vanguard Mid-Cap Etf 2,567.0 $737K 0.04% $287.18 -73.4%
97 VENU Venu Holding Corporation Consumer Cyclical 218,633.0 $724K 0.04% +114K +108.2% $3.31 +16.6%
98 VOO Vanguard S&P 500 ETF 1,173.0 $701K 0.04% +376.0 +47.2% $597.55 +13.7%
99 MXCT MaxCyte Inc Com Healthcare 862,758.0 $606K 0.03% $0.70 +48.0%
100 QXO QXO, Inc Industrials 24,980.0 $485K 0.03% +5K +24.9% $19.42 -10.2%
101 IBM Intl Business Machines Corp Ib Technology 1,935.0 $469K 0.03% $242.38 -9.9%
102 SOMN Southern Company Utilities 4,447.0 $429K 0.02% $96.52 -47.4%
103 WT Wisdomtree Total Div Fund Financial Services 4,891.0 $422K 0.02% -175.0 -3.5% $86.36 -77.1%
104 VTI Vanguard Total Stock Market Et 1,293.0 $415K 0.02% $320.87 +13.0%
105 GLW Corning Inc Technology 2,756.0 $375K 0.02% $135.97 +53.2%
106 SUN Sunoco LP/Sunoco Fin Corp Com Energy 4,883.0 $317K 0.02% $64.97 +7.9%
107 AMZN Amazon Inc Consumer Cyclical 1,345.0 $280K 0.01% $208.27 +26.8%
108 TG Tredegar Corp Virginia Industrials 35,000.0 $278K 0.01% NEW $7.95 +2.5%
109 MU Micron Technology Inc Technology 680.0 $230K 0.01% NEW $337.84 +129.7%
110 MCK Mckesson Corp Healthcare 262.0 $227K 0.01% $866.45 -13.8%
111 MUR Murphy Oil Corp Energy 5,405.0 $223K 0.01% NEW $41.25 -5.6%
112 WFC Wells Fargo & Co New Del Financial Services 2,800.0 $223K 0.01% $79.61 -7.3%
113 ABBV Abbvie Inc Healthcare 964.0 $210K 0.01% -100.0 -9.4% $217.49 -3.3%
114 SMMT Summit Therapeutics Healthcare 10,000.0 $190K 0.01% -390.0 -3.8% $18.96 -4.3%
115 FLO Flowers Foods, Inc Consumer Defensive 10,294.0 $84K 0.01% $8.15 -10.3%
116 Mycelx Technologies Corp 10,360.0 $6K $0.59
117 Puresafe Water Systems Inc 14,000.0 $1.0 $0.00

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Industrials 28.6%
Technology 19.2%
Healthcare 14.6%
Consumer Cyclical 9.2%
Energy 8.5%
Consumer Defensive 7.5%
Financial Services 5.0%
Communication Services 4.6%
Utilities 1.2%
Real Estate 1.0%