Portfolio (Quarterly)
Guide ↗
Cannon Financial Strategists, Inc.
· CIK 0002031123| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | AVEM | AMERICAN CENTY ETF TR | — | 335,823.0 | $27.1M | 3.56% | -9K | -2.6% | $80.58 | +17.5% |
| 2 | VIOV | VANGUARD ADMIRAL FDS INC | — | 149,072.0 | $15.2M | 1.99% | -843.0 | -0.6% | $101.74 | +12.5% |
| 3 | KO | COCA COLA CO | Consumer Defensive | 55,185.0 | $4.2M | 0.55% | -3K | -4.4% | $76.05 | +5.6% |
| 4 | MUB | ISHARES TR | — | 28,636.0 | $3.0M | 0.40% | -220.0 | -0.8% | $106.15 | +1.0% |
| 5 | VLUE | ISHARES TR | — | 18,780.0 | $2.7M | 0.35% | -98.0 | -0.5% | $142.19 | +38.6% |
| 6 | IWF | ISHARES TR | — | 5,197.0 | $2.2M | 0.29% | -142.0 | -2.7% | $426.42 | -71.9% |
| 7 | TIP | ISHARES TR | — | 15,739.0 | $1.7M | 0.23% | -210.0 | -1.3% | $110.36 | -1.3% |
| 8 | HD | HOME DEPOT INC | Consumer Cyclical | 3,798.0 | $1.2M | 0.16% | -267.0 | -6.6% | $328.89 | -1.4% |
| 9 | AAPL | APPLE INC | Technology | 4,453.0 | $1.1M | 0.15% | -3K | -40.0% | $253.79 | +16.0% |
| 10 | VTV | VANGUARD INDEX FDS | — | 5,593.0 | $1.1M | 0.14% | -370.0 | -6.2% | $196.18 | +10.8% |
| 11 | GOOG | ALPHABET INC | Communication Services | 1,559.0 | $447K | 0.06% | -30.0 | -1.9% | $286.86 | +20.6% |
| 12 | AMGN | AMGEN INC | Healthcare | 1,226.0 | $431K | 0.06% | -796.0 | -39.4% | $351.83 | -1.4% |
| 13 | GIS | GENERAL MILLS INC | Consumer Defensive | 8,765.0 | $326K | 0.04% | -53.0 | -0.6% | $37.22 | -7.5% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Consumer Defensive
25.9%
Financial Services
16.3%
Healthcare
15.3%
Technology
10.6%
Utilities
10.4%
Energy
7.6%
Consumer Cyclical
5.8%
Industrials
4.0%
Communication Services
2.5%
Basic Materials
1.6%