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Portfolio (Quarterly) Guide ↗

Herold Advisors, Inc.

· CIK 0001891713
13F Portfolio $506M AUM 273 positions Filed Jul 22, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 18 New 102 Added 81 Reduced 8 Exited
Page 1 of 6  ·  102 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
1 MSFT MICROSOFT CORP Technology 37,327.0 $13.9M 2.75% +691.0 +1.9% $373.19 +29.6%
2 LLY ELI LILLY & CO Healthcare 10,550.0 $12.7M 2.50% +357.0 +3.5% $1199.62 +7.2%
3 DFUS DIMENSIONAL ETF TRUST 148,859.0 $12.2M 2.41% +17K +12.7% $81.94 +2.5%
4 AVLC AMERICAN CENTY ETF TR 108,644.0 $9.8M 1.93% +18K +19.9% $89.98 +2.2%
5 JPM JPMORGAN CHASE & CO Financial Services 29,211.0 $9.6M 1.89% +309.0 +1.1% $327.24 +10.3%
6 GOOGL ALPHABET INC Communication Services 25,060.0 $9.0M 1.77% +153.0 +0.6% $357.66 -3.9%
7 MA MASTERCARD INCORPORATED Financial Services 15,902.0 $8.2M 1.61% +109.0 +0.7% $513.58 +13.3%
8 DFCF DIMENSIONAL ETF TRUST 188,195.0 $7.9M 1.57% +14K +8.2% $42.18 -1.3%
9 AVIG AMERICAN CENTY ETF TR 188,219.0 $7.8M 1.54% +14K +7.9% $41.40 -1.3%
10 IGIB ISHARES TR 109,570.0 $5.8M 1.15% +13K +13.2% $53.20 -1.6%
11 QLC FLEXSHARES TR 64,695.0 $5.8M 1.15% +8K +14.0% $89.90 +3.3%
12 IBM INTERNATIONAL BUSINESS MACHS Technology 19,748.0 $5.5M 1.10% +132.0 +0.7% $280.74 -16.2%
13 IQDY FLEXSHARES TR 128,882.0 $5.5M 1.09% +15K +13.6% $42.68 +1.1%
14 SKOR FLEXSHARES TR 109,600.0 $5.3M 1.05% +11K +11.7% $48.47 -1.0%
15 CVX CHEVRON CORPORATION Energy 29,727.0 $4.9M 0.97% +2K +8.1% $165.94 +25.0%
16 DFIV DIMENSIONAL ETF TRUST 89,364.0 $4.8M 0.95% +9K +11.5% $53.97 +7.5%
17 HD HOME DEPOT INC Consumer Cyclical 13,017.0 $4.6M 0.91% +210.0 +1.6% $352.77 -1.0%
18 QGRW WISDOMTREE TR 67,404.0 $4.5M 0.88% +7K +11.2% $66.06 +1.1%
19 TSLA TESLA INC Consumer Cyclical 10,280.0 $4.3M 0.85% +159.0 +1.6% $420.53 -19.6%
20 META META PLATFORMS INC Communication Services 7,259.0 $4.1M 0.81% +248.0 +3.5% $563.30 -3.1%
Page 1 of 6  ·  102 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 30.0%
Financial Services 16.2%
Healthcare 12.8%
Industrials 8.0%
Communication Services 7.7%
Energy 7.3%
Consumer Defensive 5.6%
Consumer Cyclical 5.6%
Utilities 4.1%
Real Estate 1.5%