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Portfolio (Quarterly) Guide ↗

HARBOR INVESTMENT ADVISORY, LLC

· CIK 0001468792
13F Portfolio $1.3B AUM 1,230 positions Filed Jan 7, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 110 New 405 Added 189 Reduced 58 Exited
Page 1 of 62  ·  1,229 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
1 MAR MARRIOTT INTL INC NEW CL A Consumer Cyclical 566,369.0 $175.7M 13.19% -6K -1.1% $310.24 +20.5%
2 AAPL APPLE INC COM Technology 359,837.0 $93.1M 6.99% +8K +2.3% $258.80 +19.3%
3 GOOGL ALPHABET INC CAP STK CL A Communication Services 180,370.0 $56.5M 4.24% +5K +3.0% $313.00 +24.1%
4 AMZN AMAZON COM INC COM Consumer Cyclical 309,697.0 $56.2M 4.22% +7K +2.4% $181.37 +46.0%
5 MSFT MICROSOFT CORP COM Technology 152,063.0 $47.6M 3.57% +5K +3.3% $312.71 +32.9%
6 BERKSHIRE HATHAWAY INC DEL CL B NEW 236,999.0 $33.6M 2.52% $141.64
7 GOOG ALPHABET INC CAP STK CL C Communication Services 78,958.0 $22.1M 1.66% +3K +4.2% $279.59 +37.5%
8 JPM JPMORGAN CHASE & CO. COM Financial Services 69,244.0 $17.9M 1.34% +607.0 +0.9% $257.99 +18.6%
9 IVV ISHARES CORE S&P 500 ETF 24,503.0 $16.8M 1.26% +7K +36.9% $684.93 +10.1%
10 NVDA NVIDIA CORPORATION COM Technology 85,546.0 $16.0M 1.20% +5K +5.9% $186.50 +14.9%
11 MA MASTERCARD INCORPORATED CL A Financial Services 27,730.0 $15.8M 1.19% +719.0 +2.7% $570.87 -13.3%
12 GLDM SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST Financial Services 183,346.0 $15.7M 1.18% +4K +2.3% $85.37 +4.4%
13 VTI VANGUARD TOTAL STOCK MARKET ETF 45,786.0 $15.4M 1.15% +908.0 +2.0% $335.27 +10.2%
14 VUG VANGUARD GROWTH ETF 31,309.0 $15.3M 1.15% +3K +9.9% $487.85 -81.9%
15 V VISA INC COM CL A Financial Services 41,178.0 $14.4M 1.08% +2K +5.1% $350.71 -6.7%
16 VOO VANGUARD S&P 500 ETF 21,338.0 $13.4M 1.00% +2K +7.6% $627.13 +10.0%
17 RSP INVESCO S&P 500 EQUAL WEIGHT ETF 65,120.0 $12.5M 0.94% $191.56 +8.5%
18 VTV VANGUARD VALUE ETF 60,032.0 $11.5M 0.86% +3K +5.8% $190.99 +11.2%
19 IWN ISHARES RUSSELL 2000 VALUE ETF 60,464.0 $11.0M 0.82% -876.0 -1.4% $181.21 +18.3%
20 GLD SPDR GOLD SHARES Financial Services 27,623.0 $10.9M 0.82% +7K +32.3% $396.31 +4.4%
Page 1 of 62  ·  1,229 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Consumer Cyclical 29.3%
Technology 24.0%
Financial Services 16.8%
Communication Services 10.5%
Healthcare 7.0%
Industrials 4.3%
Consumer Defensive 2.5%
Energy 1.9%
Utilities 1.4%
Real Estate 1.2%