Portfolio (Quarterly)
Guide ↗
HARBOR INVESTMENT ADVISORY, LLC
· CIK 0001468792| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL | APPLE INC COM | Technology | 359,837.0 | $93.1M | 6.99% | +8K | +2.3% | $258.80 | +19.1% |
| 2 | GOOGL | ALPHABET INC CAP STK CL A | Communication Services | 180,370.0 | $56.5M | 4.24% | +5K | +3.0% | $313.00 | +24.3% |
| 3 | AMZN | AMAZON COM INC COM | Consumer Cyclical | 309,697.0 | $56.2M | 4.22% | +7K | +2.4% | $181.37 | +46.3% |
| 4 | MSFT | MICROSOFT CORP COM | Technology | 152,063.0 | $47.6M | 3.57% | +5K | +3.3% | $312.71 | +33.1% |
| 5 | GOOG | ALPHABET INC CAP STK CL C | Communication Services | 78,958.0 | $22.1M | 1.66% | +3K | +4.2% | $279.59 | +37.7% |
| 6 | JPM | JPMORGAN CHASE & CO. COM | Financial Services | 69,244.0 | $17.9M | 1.34% | +607.0 | +0.9% | $257.99 | +18.9% |
| 7 | IVV | ISHARES CORE S&P 500 ETF | — | 24,503.0 | $16.8M | 1.26% | +7K | +36.9% | $684.93 | +10.1% |
| 8 | NVDA | NVIDIA CORPORATION COM | Technology | 85,546.0 | $16.0M | 1.20% | +5K | +5.9% | $186.50 | +15.2% |
| 9 | MA | MASTERCARD INCORPORATED CL A | Financial Services | 27,730.0 | $15.8M | 1.19% | +719.0 | +2.7% | $570.87 | -13.6% |
| 10 | GLDM | SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST | Financial Services | 183,346.0 | $15.7M | 1.18% | +4K | +2.3% | $85.37 | +4.5% |
| 11 | VTI | VANGUARD TOTAL STOCK MARKET ETF | — | 45,786.0 | $15.4M | 1.15% | +908.0 | +2.0% | $335.27 | +10.2% |
| 12 | VUG | VANGUARD GROWTH ETF | — | 31,309.0 | $15.3M | 1.15% | +3K | +9.9% | $487.85 | -81.9% |
| 13 | V | VISA INC COM CL A | Financial Services | 41,178.0 | $14.4M | 1.08% | +2K | +5.1% | $350.71 | -6.9% |
| 14 | VOO | VANGUARD S&P 500 ETF | — | 21,338.0 | $13.4M | 1.00% | +2K | +7.6% | $627.13 | +10.0% |
| 15 | VTV | VANGUARD VALUE ETF | — | 60,032.0 | $11.5M | 0.86% | +3K | +5.8% | $190.99 | +11.1% |
| 16 | GLD | SPDR GOLD SHARES | Financial Services | 27,623.0 | $10.9M | 0.82% | +7K | +32.3% | $396.31 | +4.5% |
| 17 | LLY | ELI LILLY & CO COM | Healthcare | 10,048.0 | $10.8M | 0.81% | +155.0 | +1.6% | $1074.72 | -0.8% |
| 18 | AVGO | BROADCOM INC COM | Technology | 28,775.0 | $10.0M | 0.75% | +1K | +4.7% | $346.10 | +21.9% |
| 19 | SPY | SPDR S&P 500 ETF TRUST | Financial Services | 14,439.0 | $9.8M | 0.74% | +700.0 | +5.1% | $681.54 | +10.1% |
| 20 | META | META PLATFORMS INC CL A | Communication Services | 14,785.0 | $9.8M | 0.73% | +210.0 | +1.4% | $660.10 | -7.2% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Consumer Cyclical
29.3%
Technology
24.0%
Financial Services
16.8%
Communication Services
10.5%
Healthcare
7.0%
Industrials
4.3%
Consumer Defensive
2.5%
Energy
1.9%
Utilities
1.4%
Real Estate
1.2%