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Portfolio (Quarterly) Guide ↗

HARBOR INVESTMENT ADVISORY, LLC

· CIK 0001468792
13F Portfolio $1.4B AUM 1,315 positions Filed Jul 7, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 241 New 278 Added 433 Reduced 154 Exited
Page 1 of 66  ·  1,315 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
1 MAR MARRIOTT INTL INC NEW CL A Consumer Cyclical 532,039.0 $197.2M 13.75% -34K -6.1% $370.59 -3.8%
2 AAPL APPLE INC COM Technology 317,765.0 $91.9M 6.41% -42K -11.7% $289.36 +7.6%
3 GOOGL ALPHABET INC CAP STK CL A Communication Services 169,993.0 $60.8M 4.24% -10K -5.8% $357.37 -4.7%
4 AMZN AMAZON COM INC COM Consumer Cyclical 229,466.0 $54.7M 3.81% -80K -25.9% $238.34 +9.1%
5 MSFT MICROSOFT CORP COM Technology 93,724.0 $35.0M 2.44% -58K -38.4% $373.02 +29.0%
6 BERKSHIRE HATHAWAY INC DEL CL B NEW 64,040.0 $32.0M 2.23% -173K -73.0% $500.39
7 GOOG ALPHABET INC CAP STK CL C Communication Services 64,099.0 $22.6M 1.58% -15K -18.8% $353.33 -4.3%
8 JPM JPMORGAN CHASE & CO COM Financial Services 57,733.0 $18.9M 1.32% -12K -16.6% $327.33 +7.4%
9 IVV ISHARES CORE S&P 500 ETF 24,813.0 $18.6M 1.30% +310.0 +1.3% $748.89 +2.3%
10 VTI VANGUARD TOTAL STOCK MARKET ETF 47,452.0 $17.6M 1.23% +2K +3.6% $370.04 +1.8%
11 VUG VANGUARD GROWTH ETF 202,475.0 $17.4M 1.22% +171K +546.7% $86.14 +1.2%
12 VTV VANGUARD VALUE ETF 74,540.0 $16.2M 1.13% +15K +24.2% $217.93 +3.3%
13 NVDA NVIDIA CORPORATION COM Technology 80,399.0 $16.1M 1.12% -5K -6.0% $200.09 +8.4%
14 RSP INVESCO S&P 500 EQUAL WEIGHT ETF 73,046.0 $15.5M 1.08% +8K +12.2% $212.77 +3.5%
15 VOO VANGUARD S&P 500 ETF 21,966.0 $15.1M 1.05% +628.0 +2.9% $686.81 +2.1%
16 GLDM SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST Financial Services 178,090.0 $14.1M 0.99% -5K -2.9% $79.42 +12.8%
17 V VISA INC COM CL A Financial Services 40,154.0 $13.8M 0.96% -1K -2.5% $343.09 +6.6%
18 MA MASTERCARD INCORPORATED CL A Financial Services 26,097.0 $13.4M 0.94% -2K -5.9% $513.59 +11.7%
19 IWN ISHARES RUSSELL 2000 VALUE ETF 60,119.0 $13.3M 0.93% -345.0 -0.6% $221.20 +1.2%
20 LLY ELI LILLY & CO COM Healthcare 10,157.0 $12.2M 0.85% +109.0 +1.1% $1199.37 +3.8%
Page 1 of 66  ·  1,315 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Consumer Cyclical 30.3%
Technology 23.7%
Financial Services 15.3%
Communication Services 10.3%
Healthcare 7.2%
Industrials 4.7%
Consumer Defensive 2.5%
Energy 1.7%
Basic Materials 1.6%
Real Estate 1.3%