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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 4 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
61 BIV VANGUARD BD INDEX FD INC — 89,901.0 $6.9M 0.45% +5K +5.6% $76.70 -4.4%
62 XLK SELECT SECTOR SPDR TR — 35,651.0 $6.8M 0.44% +19K +110.0% $190.52 +3.0%
63 IUSG ISHARES TR — 35,104.0 $6.6M 0.43% -1K -3.0% $188.09 +3.7%
64 BND VANGUARD BD INDEX FD INC — 87,218.0 $6.4M 0.41% +8K +9.4% $73.41 -3.8%
65 VB VANGUARD INDEX FDS — 20,353.0 $6.2M 0.40% +321.0 +1.6% $303.13 -4.4%
66 IJK ISHARES — 52,297.0 $6.1M 0.40% +45K +617.4% $117.50 -5.9%
67 IVE ISHARES — 26,619.0 $6.0M 0.39% -6K -17.2% $227.06 +2.2%
68 — INNOVATOR ETFS TRUST — 208,493.0 $6.0M 0.39% +17K +8.9% $28.62 —
69 FMDE FIDELITY COVINGTON TRUST — 145,203.0 $5.9M 0.38% -31K -17.5% $40.58 +0.6%
70 MTUM ISHARES TR — 17,083.0 $5.9M 0.38% +2K +12.1% $342.82 -7.1%
71 SPMO INVESCO EXCH TRADED FD TR II — 35,945.0 $5.8M 0.38% -31K -46.1% $161.54 -5.3%
72 MSFT MICROSOFT CORP Technology 15,527.0 $5.8M 0.38% +155.0 +1.0% $373.02 +38.4%
73 CGBL CAPITAL GROUP CORE BALANCED — 149,359.0 $5.7M 0.37% +16K +11.9% $37.96 -1.3%
74 DGRO ISHARES TR — 71,070.0 $5.4M 0.35% +48K +208.1% $75.79 +1.0%
75 WMT WAL-MART STORES INC Consumer Defensive 46,825.0 $5.3M 0.34% +5K +12.5% $113.26 -4.7%
76 VIG VANGUARD SPECIALIZED PORTFOL — 22,332.0 $5.3M 0.34% +565.0 +2.6% $236.62 +0.4%
77 IUSB ISHARES TR — 110,333.0 $5.1M 0.33% +25K +29.5% $46.15 -3.8%
78 QDEC FIRST TR EXCHNG TRADED FD VI — 142,252.0 $5.1M 0.33% +11K +8.2% $35.61 +3.5%
79 LLY LILLY ELI & CO Healthcare 4,010.0 $4.8M 0.31% +279.0 +7.5% $1199.37 -1.3%
80 SCHP SCHWAB STRATEGIC TR — 178,440.0 $4.7M 0.31% +96K +116.6% $26.50 -4.6%
Page 4 of 30  ·  589 positions

① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%