Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 501 | NVBW | AIM ETF PRODUCTS TRUST | — | 6,223.0 | $211K | 0.02% | NEW | — | $33.83 | +4.3% |
| 502 | ABT | ABBOTT LABS | Healthcare | 1,677.0 | $210K | 0.02% | +96.0 | +6.1% | $125.30 | -29.9% |
| 503 | SHW | SHERWIN WILLIAMS CO | Basic Materials | 646.0 | $209K | 0.02% | — | — | $324.14 | -5.1% |
| 504 | TLTD | FLEXSHARES TR | — | 2,258.0 | $209K | 0.02% | NEW | — | $92.73 | +8.6% |
| 505 | SFLR | INNOVATOR ETFS TRUST | — | 5,667.0 | $209K | 0.02% | NEW | — | $36.86 | +3.6% |
| 506 | CWB | SPDR SER TR | — | 2,337.0 | $208K | 0.02% | -2K | -40.0% | $89.20 | +18.1% |
| 507 | MLPX | GLOBAL X FDS | — | 3,439.0 | $208K | 0.02% | +55.0 | +1.6% | $60.53 | +26.4% |
| 508 | LUV | SOUTHWEST AIRLS CO | Industrials | 5,014.0 | $207K | 0.02% | NEW | — | $41.33 | -1.3% |
| 509 | BOCT | INNOVATOR ETFS TRUST | — | 4,184.0 | $207K | 0.02% | NEW | — | $49.42 | +6.1% |
| 510 | FPX | FIRST TR EXCHANGE-TRADED FD | — | 1,262.0 | $206K | 0.02% | NEW | — | $163.59 | +15.1% |
| 511 | XLI | SELCT SECTOR SPDR TR | — | 1,331.0 | $206K | 0.02% | -9.0 | -0.7% | $155.08 | +10.0% |
| 512 | MSTR | MICROSTRATEGY INC | Technology | 1,348.0 | $205K | 0.02% | -507.0 | -27.3% | $151.95 | +8.5% |
| 513 | DEMZ | ADVISORS INNER CIRCLE FD III | — | 4,800.0 | $205K | 0.02% | — | — | $42.66 | +5.1% |
| 514 | — | INNOVATOR ETFS TRUST | — | 9,635.0 | $204K | 0.01% | — | — | $21.19 | — |
| 515 | HRL | HORMEL FOODS CORP | Consumer Defensive | 8,530.0 | $202K | 0.01% | — | — | $23.70 | -11.1% |
| 516 | DAPR | FIRST TR EXCHGN TRADED FD VI | — | 5,134.0 | $202K | 0.01% | -2K | -26.8% | $39.35 | +3.2% |
| 517 | UOCT | INNOVATOR ETFS TRUST | — | 5,170.0 | $202K | 0.01% | NEW | — | $39.04 | +4.4% |
| 518 | ETHA | ISHARES ETHEREUM TR | Financial Services | 8,942.0 | $201K | 0.01% | NEW | — | $22.43 | -28.0% |
| 519 | FXL | FIRST TR EXCHANGE TRADED FD | — | 1,190.0 | $200K | 0.01% | NEW | — | $168.28 | +16.5% |
| 520 | FNCL | FIDELITY COVINGTON TRUST | — | 2,573.0 | $200K | 0.01% | NEW | — | $77.75 | -5.1% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%