Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793

13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds

Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited

Page 2 of 3 · 48 positions

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#	Ticker	Company	Sector	Shares	Value ↓	% Port	Chg Shares	Chg %	Period Price ①	Since Period ①
21	—	STRATEGY SHS	—	13,086.0	$339K	0.03%	NEW	—	$25.90	—
22	RF	REGIONS FINANCIAL CORP NEW	Financial Services	11,487.0	$311K	0.02%	NEW	—	$27.10	+1.6%
23	OUNZ	VANECK MERK GOLD ETF	Financial Services	7,499.0	$311K	0.02%	NEW	—	$41.48	+5.3%
24	FOCT	FIRST TR EXCHNG TRADED FD VI	—	6,154.0	$301K	0.02%	NEW	—	$48.99	+5.7%
25	HYGV	FLEXSHARES TR	—	7,002.0	$285K	0.02%	NEW	—	$40.73	-1.3%
26	MTB	M & T BK CORP	Financial Services	1,395.0	$281K	0.02%	NEW	—	$201.41	+5.4%
27	OMC	OMNICOM GROUP INC	Communication Services	3,465.0	$280K	0.02%	NEW	—	$80.75	-8.6%
28	—	INNOVATOR ETFS TRUST	—	9,973.0	$268K	0.02%	NEW	—	$26.84	—
29	NANR	SPDR INDEX SHS FDS	—	3,914.0	$265K	0.02%	NEW	—	$67.83	+21.3%
30	MNA	NEW YORK LIFE INVESTMENTS ET	—	7,281.0	$261K	0.02%	NEW	—	$35.79	+2.0%
31	EMN	EASTMAN CHEM CO	Basic Materials	3,902.0	$249K	0.02%	NEW	—	$63.84	+14.7%
32	PNOV	INNOVATOR ETFS TRUST	—	5,706.0	$238K	0.02%	NEW	—	$41.78	+5.2%
33	INOV	INNOVATOR ETFS TRUST	—	6,792.0	$235K	0.02%	NEW	—	$34.54	+5.4%
34	FSLR	FIRST SOLAR INC	Energy	871.0	$228K	0.02%	NEW	—	$261.23	-4.7%
35	TJX	TJX COS INC NEW	Consumer Cyclical	1,465.0	$225K	0.02%	NEW	—	$153.61	+3.6%
36	GNOV	FIRST TR EXCHNG TRADED FD VI	—	5,420.0	$215K	0.02%	NEW	—	$39.72	+4.2%
37	NVBW	AIM ETF PRODUCTS TRUST	—	6,223.0	$211K	0.02%	NEW	—	$33.83	+4.3%
38	TLTD	FLEXSHARES TR	—	2,258.0	$209K	0.02%	NEW	—	$92.73	+8.6%
39	SFLR	INNOVATOR ETFS TRUST	—	5,667.0	$209K	0.02%	NEW	—	$36.86	+3.6%
40	LUV	SOUTHWEST AIRLS CO	Industrials	5,014.0	$207K	0.02%	NEW	—	$41.33	-1.3%

Page 2 of 3 · 48 positions

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① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation

Financial Services 48.9%

Technology 19.7%

Consumer Cyclical 8.5%

Healthcare 5.2%

Communication Services 4.9%

Industrials 4.5%

Consumer Defensive 3.9%

Energy 2.2%

Real Estate 0.9%

Utilities 0.8%