Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | GRID | FIRST TR EXCHANGE TRADED FD | — | 88,733.0 | $13.4M | 1.08% | NEW | — | $151.08 | +19.4% |
| 22 | — | FIRST TR EXCHANGE TRAD FD VI | — | 560,271.0 | $13.1M | 1.05% | NEW | — | $23.31 | — |
| 23 | VTV | VANGUARD INDEX FDS | — | 66,839.0 | $12.5M | 1.01% | NEW | — | $186.49 | +16.5% |
| 24 | FTCB | FIRST TR EXCHANGE-TRADED FD | — | 560,966.0 | $12.0M | 0.96% | NEW | — | $21.31 | -2.6% |
| 25 | FBND | FIDELITY MERRIMACK STR TR | — | 253,697.0 | $11.7M | 0.95% | NEW | — | $46.24 | -2.1% |
| 26 | VEA | VANGUARD TAX MANAGED INTL FD | — | 190,841.0 | $11.4M | 0.92% | NEW | — | $59.92 | +17.3% |
| 27 | PTRB | PGIM ETF TR | — | 261,848.0 | $11.0M | 0.89% | NEW | — | $42.20 | -2.3% |
| 28 | GRNY | TIDAL ETF TR | — | 437,058.0 | $10.9M | 0.88% | NEW | — | $24.99 | +10.6% |
| 29 | AMZN | AMAZON COM INC | Consumer Cyclical | 49,425.0 | $10.9M | 0.88% | NEW | — | $219.57 | +16.5% |
| 30 | DIA | SPDR DOW JONES INDL AVERAGE | Financial Services | 22,715.0 | $10.5M | 0.85% | NEW | — | $463.74 | +13.2% |
| 31 | VTI | VANGUARD INDEX FDS | — | 31,791.0 | $10.4M | 0.84% | NEW | — | $328.17 | +13.0% |
| 32 | EFA | ISHARES | — | 106,910.0 | $10.0M | 0.81% | NEW | — | $93.37 | +11.3% |
| 33 | CGIC | CAPITAL GROUP INTERNATIONAL | — | 310,092.0 | $9.6M | 0.77% | NEW | — | $30.81 | +15.5% |
| 34 | RLY | SSGA ACTIVE ETF TR | — | 302,781.0 | $9.3M | 0.75% | NEW | — | $30.88 | +14.3% |
| 35 | SDVY | FIRST TR EXCHANGE TRADED FD | — | 239,303.0 | $9.1M | 0.73% | NEW | — | $38.02 | +13.0% |
| 36 | IWM | ISHARES TR | — | 36,666.0 | $8.9M | 0.72% | NEW | — | $241.96 | +21.8% |
| 37 | — | BERKSHIRE HATHAWAY INC DEL | — | 16,928.0 | $8.5M | 0.69% | NEW | — | $502.74 | — |
| 38 | FLGV | FRANKLIN TEMPLETON ETF TR | — | 410,574.0 | $8.5M | 0.68% | NEW | — | $20.64 | -2.6% |
| 39 | BKAG | BNY MELLON ETF TRUST | — | 192,629.0 | $8.2M | 0.66% | NEW | — | $42.60 | -2.3% |
| 40 | MSFT | MICROSOFT CORP | Technology | 15,431.0 | $8.0M | 0.65% | NEW | — | $517.94 | -23.1% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.1%
Technology
19.7%
Consumer Cyclical
8.8%
Communication Services
4.7%
Industrials
4.7%
Healthcare
4.6%
Consumer Defensive
4.0%
Energy
2.3%
Real Estate
0.9%
Utilities
0.8%