Portfolio (Quarterly)
Guide ↗
FIRST FOUNDATION ADVISORS
· CIK 0001086763| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | IVV | ISHARES TR | — | 288,891.0 | $197.9M | 7.46% | -4K | -1.2% | $684.94 | +8.4% |
| 2 | GOOG | ALPHABET INC | Communication Services | 391,289.0 | $122.8M | 4.63% | -44K | -10.0% | $313.80 | +26.6% |
| 3 | MOAT | VANECK ETF TRUST | — | 760,526.0 | $78.8M | 2.97% | -39K | -4.9% | $103.56 | -4.1% |
| 4 | AAPL | APPLE INC | Technology | 282,922.0 | $76.9M | 2.90% | -18K | -6.1% | $271.86 | +10.4% |
| 5 | AMZN | AMAZON COM INC | Consumer Cyclical | 290,947.0 | $67.2M | 2.53% | -16K | -5.3% | $230.82 | +14.4% |
| 6 | GSLC | GOLDMAN SACHS ETF TR | — | 467,341.0 | $61.9M | 2.33% | -18K | -3.6% | $132.37 | +5.8% |
| 7 | — | BERKSHIRE HATHAWAY INC DEL | — | 105,866.0 | $53.2M | 2.00% | -2K | -2.0% | $502.65 | — |
| 8 | GSIE | GOLDMAN SACHS ETF TR | — | 1,009,773.0 | $43.4M | 1.63% | -13K | -1.3% | $42.94 | +4.4% |
| 9 | GSSC | GOLDMAN SACHS ETF TR | — | 488,940.0 | $37.0M | 1.39% | -11K | -2.2% | $75.63 | +9.2% |
| 10 | NVDA | NVIDIA CORPORATION | Technology | 192,636.0 | $35.9M | 1.35% | -4K | -2.0% | $186.50 | +26.4% |
| 11 | PRFZ | INVESCO EXCHANGE TRADED FD T | — | 775,511.0 | $35.6M | 1.34% | -30K | -3.7% | $45.89 | +8.3% |
| 12 | JPM | JPMORGAN CHASE & CO. | Financial Services | 99,054.0 | $31.9M | 1.20% | -9K | -8.3% | $322.22 | -6.9% |
| 13 | APH | AMPHENOL CORP NEW | Technology | 173,720.0 | $23.5M | 0.89% | -15K | -7.9% | $135.14 | -7.5% |
| 14 | IWF | ISHARES TR | — | 48,262.0 | $22.8M | 0.86% | -2K | -3.7% | $473.30 | -73.7% |
| 15 | MA | MASTERCARD INCORPORATED | Financial Services | 34,664.0 | $19.8M | 0.75% | -2K | -5.8% | $570.87 | -14.2% |
| 16 | SCHW | SCHWAB CHARLES CORP | Financial Services | 192,836.0 | $19.3M | 0.73% | -3K | -1.7% | $99.91 | -10.5% |
| 17 | JPRE | J P MORGAN EXCHANGE TRADED F | — | 409,393.0 | $19.1M | 0.72% | -30K | -6.8% | $46.71 | +9.0% |
| 18 | UPS | UNITED PARCEL SERVICE INC | Industrials | 176,113.0 | $17.5M | 0.66% | -16K | -8.5% | $99.19 | -0.8% |
| 19 | RSP | INVESCO EXCHANGE TRADED FD T | — | 84,492.0 | $16.2M | 0.61% | -432.0 | -0.5% | $191.56 | +5.2% |
| 20 | AGG | ISHARES TR | — | 149,292.0 | $14.9M | 0.56% | -37K | -19.8% | $99.88 | -1.9% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
53.9%
Financial Services
12.3%
Communication Services
11.3%
Consumer Cyclical
7.3%
Healthcare
4.6%
Industrials
3.0%
Consumer Defensive
2.8%
Energy
2.1%
Real Estate
1.3%
Utilities
0.9%