PRPL
Purple Innovation, Inc. NASDAQ Listed Oct 29, 2015$0.51
After hrs
$0.51
+1.78%
Mkt Cap $56.0M
52w Low $0.47
5.4% of range
52w High $1.26
50d MA $0.64
200d MA $0.79
P/E (TTM)
-1.0x
EV/EBITDA
166.8x
P/B
—
Debt/Equity
-6.9x
ROE
104.5%
P/FCF
-1.8x
RSI (14)
—
ATR (14)
—
Beta
1.84
50d MA
$0.64
200d MA
$0.79
Avg Volume
327.5K
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
4100 North Chapel Ridge Road · Lehi, UT 84043 · US
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 28, 2026 | BMO | -0.13 | -0.13 | +0.0% | 0.64 | -8.6% | -17.1% | -23.9% | -23.2% | -22.5% | -26.4% | — |
| Mar 31, 2026 | BMO | -0.04 | -0.02 | +50.0% | 0.65 | +2.1% | +2.0% | +4.1% | +0.8% | +2.2% | -1.6% | — |
| Nov 4, 2025 | BMO | -0.09 | -0.08 | +11.1% | 0.80 | +0.4% | +1.3% | -9.9% | -12.2% | +4.1% | -4.3% | — |
| Jul 29, 2025 | BMO | -0.12 | -0.11 | +8.3% | 1.00 | +1.0% | -15.0% | -18.3% | -18.9% | -19.1% | -15.0% | — |
| May 6, 2025 | BMO | -0.14 | -0.11 | +21.4% | 0.66 | +8.8% | +12.1% | +23.6% | +21.9% | +19.0% | +41.7% | — |
| Mar 13, 2025 | BMO | -0.14 | -0.07 | +50.0% | 0.71 | -0.8% | -6.0% | +27.6% | +20.2% | +17.9% | +15.4% | — |
| Nov 4, 2024 | BMO | -0.10 | -0.08 | +20.0% | 0.91 | +0.5% | +3.3% | -9.1% | -6.3% | -10.7% | -8.2% | — |
| Aug 5, 2024 | BMO | -0.11 | -0.13 | -18.2% | 1.25 | -8.0% | -5.6% | -13.6% | -14.4% | -17.6% | -16.8% | — |
| May 7, 2024 | BMO | -0.15 | -0.19 | -26.7% | 1.70 | +1.2% | -1.2% | -10.0% | -7.6% | -9.4% | -14.1% | — |
| Mar 12, 2024 | BMO | -0.19 | -0.15 | +21.1% | 1.96 | +3.6% | +4.1% | -15.3% | -23.5% | -20.4% | -23.0% | — |
| Nov 9, 2023 | BMO | -0.03 | -0.18 | -620.0% | 0.92 | +0.3% | -10.7% | -38.5% | -36.1% | -33.5% | -31.6% | — |
| Aug 9, 2023 | BMO | -0.12 | -0.20 | -66.7% | 3.07 | -0.7% | -11.1% | -22.8% | -20.5% | -24.4% | -23.5% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 29 | UBS | Maintains | Neutral → Neutral | — | $0.53 | $0.52 | -3.0% | -8.3% | -7.3% | -6.5% | -11.2% | -7.7% |
| Apr 29 | KeyBanc Capital Markets | Downgrade | Overweight → Sector Weight | — | $0.53 | $0.52 | -3.0% | -8.3% | -7.3% | -6.5% | -11.2% | -7.7% |
| Apr 1 | UBS | Maintains | Neutral → Neutral | — | $0.66 | $0.67 | +1.3% | +2.1% | -1.2% | +0.2% | -3.5% | -8.7% |
| Mar 26 | Wedbush | Maintains | Neutral → Neutral | — | $0.79 | $0.80 | +1.3% | -2.9% | -0.9% | -4.9% | -3.9% | -5.3% |
| Sep 4 | Wedbush | Downgrade | Outperform → Neutral | — | $1.11 | $1.10 | -0.9% | -1.8% | -2.7% | -8.1% | -9.0% | -11.7% |
| Aug 6 | Craig-Hallum | Maintains | Hold → Hold | — | $1.18 | $1.20 | +1.7% | -8.5% | -9.3% | -12.7% | -11.9% | -11.9% |
| May 8 | Wedbush | Maintains | Outperform → Outperform | — | $1.68 | $1.53 | -8.9% | -8.9% | -6.5% | -8.3% | -13.1% | -11.9% |
| Mar 21 | Roth MKM | Maintains | Buy → Buy | — | $1.61 | $1.61 | +0.0% | +1.9% | -5.6% | -10.6% | -7.5% | -3.1% |
| Mar 13 | Craig-Hallum | Maintains | Hold → Hold | — | $2.04 | $2.05 | +0.5% | -18.6% | -26.5% | -23.5% | -26.0% | -25.0% |
| Mar 13 | Wedbush | Maintains | Outperform → Outperform | — | $2.04 | $2.05 | +0.5% | -18.6% | -26.5% | -23.5% | -26.0% | -25.0% |
| Mar 13 | Roth MKM | Upgrade | Neutral → Buy | — | $2.04 | $2.05 | +0.5% | -18.6% | -26.5% | -23.5% | -26.0% | -25.0% |
| Mar 7 | Roth MKM | Maintains | Neutral → Neutral | — | $1.85 | $1.92 | +3.8% | +7.6% | +5.4% | +5.9% | +10.3% | -10.3% |
| Jan 24 | Wedbush | Maintains | Outperform → Outperform | — | $0.82 | $0.98 | +19.4% | +25.5% | +21.8% | +27.9% | +25.5% | +19.8% |
| Jan 24 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $0.82 | $0.98 | +19.4% | +25.5% | +21.8% | +27.9% | +25.5% | +19.8% |
| Nov 13 | Oppenheimer | Downgrade | Outperform → Perform | — | $0.56 | $0.58 | +2.9% | +3.9% | +8.2% | +11.3% | +5.3% | +18.9% |
| Nov 10 | Craig-Hallum | Downgrade | Buy → Hold | — | $0.82 | $0.69 | -15.8% | -31.1% | -28.5% | -25.5% | -23.4% | -27.5% |
| Nov 10 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $0.82 | $0.69 | -15.8% | -31.1% | -28.5% | -25.5% | -23.4% | -27.5% |
| Nov 10 | Wedbush | Maintains | Outperform → Outperform | — | $0.82 | $0.69 | -15.8% | -31.1% | -28.5% | -25.5% | -23.4% | -27.5% |
| Aug 25 | Oppenheimer | Maintains | Outperform → Outperform | — | $2.04 | $2.04 | +0.0% | +6.4% | +7.4% | +8.3% | +8.8% | +6.4% |
| Aug 10 | Wedbush | Maintains | Outperform → Outperform | — | $2.73 | $2.40 | -12.1% | -13.2% | -10.6% | -15.0% | -13.9% | -13.9% |
| Apr 14 | Wedbush | Maintains | Outperform → Outperform | — | $2.24 | $2.53 | +12.9% | +13.4% | +18.3% | +27.7% | +24.6% | +20.1% |
| Mar 21 | UBS | Maintains | Neutral → Neutral | — | $2.60 | $2.57 | -1.2% | -1.9% | +6.5% | +11.5% | +3.1% | -3.5% |
| Feb 1 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $5.80 | $5.99 | +3.3% | +6.7% | +9.8% | +6.0% | +0.3% | -2.4% |
| Jan 12 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $5.67 | $5.85 | +3.2% | +4.1% | +1.6% | +1.9% | +1.8% | -2.8% |
| Nov 10 | Craig-Hallum | Upgrade | Hold → Buy | — | $3.41 | $4.05 | +18.8% | +31.1% | +54.8% | +56.0% | +59.5% | +49.6% |
| Sep 20 | Wedbush | Maintains | Outperform → Outperform | — | $3.89 | $3.90 | +0.3% | +1.3% | +4.9% | +0.5% | +2.8% | +0.0% |
| Sep 20 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $3.89 | $3.90 | +0.3% | +1.3% | +4.9% | +0.5% | +2.8% | +0.0% |
| Mar 28 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $6.32 | $6.32 | +0.0% | -5.2% | -2.2% | +1.9% | -7.4% | -6.6% |
| Mar 2 | Roth Capital | Downgrade | Buy → Neutral | — | $5.73 | $5.05 | -11.9% | +16.1% | +32.8% | +32.1% | +14.1% | +21.8% |
| Mar 2 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $5.73 | $5.05 | -11.9% | +16.1% | +32.8% | +32.1% | +14.1% | +21.8% |
| Dec 14 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $9.80 | $8.80 | -10.2% | -6.6% | -4.6% | +11.2% | +19.9% | +25.0% |
| Dec 14 | Wedbush | Maintains | Outperform → Outperform | — | $9.80 | $8.80 | -10.2% | -6.6% | -4.6% | +11.2% | +19.9% | +25.0% |
| Nov 10 | Raymond James | Downgrade | Outperform → Market Perform | — | $19.20 | $13.76 | -28.3% | -24.5% | -29.4% | -30.5% | -30.2% | -30.2% |
| Nov 10 | Truist | Downgrade | Buy → Hold | — | $19.20 | $13.76 | -28.3% | -24.5% | -29.4% | -30.5% | -30.2% | -30.2% |
| Nov 10 | UBS | Downgrade | Buy → Neutral | — | $19.20 | $13.76 | -28.3% | -24.5% | -29.4% | -30.5% | -30.2% | -30.2% |
| Nov 10 | B. Riley Securities | Downgrade | Buy → Neutral | — | $19.20 | $13.76 | -28.3% | -24.5% | -29.4% | -30.5% | -30.2% | -30.2% |
| Nov 10 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $19.20 | $13.76 | -28.3% | -24.5% | -29.4% | -30.5% | -30.2% | -30.2% |
| Nov 8 | BofA Securities | Downgrade | Buy → Underperform | — | $19.50 | $18.01 | -7.6% | -2.4% | -1.5% | -25.6% | -30.5% | -31.6% |
| Oct 4 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $21.20 | $21.01 | -0.9% | -0.7% | +0.8% | +2.4% | +4.3% | +0.7% |
| Sep 28 | Craig-Hallum | Downgrade | Buy → Hold | — | $23.01 | $22.34 | -2.9% | -3.1% | -4.2% | -8.6% | -7.9% | -8.5% |
| Aug 11 | Roth Capital | Maintains | Buy → Buy | — | $26.57 | $26.65 | +0.3% | +3.8% | +2.9% | +0.6% | -2.3% | -4.8% |
| Jul 1 | Roth Capital | Maintains | Buy → Buy | — | $26.41 | $26.50 | +0.3% | +5.6% | +2.8% | +2.7% | +1.3% | -1.4% |
| Jun 30 | Raymond James | Maintains | Outperform → Outperform | — | $26.79 | $26.57 | -0.8% | -1.4% | +4.1% | +1.4% | +1.2% | -0.1% |
| May 18 | Roth Capital | Maintains | Buy → Buy | — | $32.02 | $32.22 | +0.6% | +0.9% | -3.2% | -2.7% | -9.4% | -9.7% |
| May 18 | Raymond James | Maintains | Outperform → Outperform | — | $32.02 | $32.22 | +0.6% | +0.9% | -3.2% | -2.7% | -9.4% | -9.7% |
| Mar 5 | KeyBanc | Maintains | Overweight → Overweight | — | $24.37 | $25.81 | +5.9% | +27.9% | +22.2% | +27.9% | +35.1% | +38.9% |
| Mar 5 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $24.37 | $25.81 | +5.9% | +27.9% | +22.2% | +27.9% | +35.1% | +38.9% |
| Mar 5 | Raymond James | Maintains | Outperform → Outperform | — | $24.37 | $25.81 | +5.9% | +27.9% | +22.2% | +27.9% | +35.1% | +38.9% |
| Mar 4 | KeyBanc | Maintains | Overweight → Overweight | — | $36.15 | $27.90 | -22.8% | -32.6% | -13.7% | -17.6% | -13.8% | -8.9% |
| Feb 9 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $39.77 | $40.12 | +0.9% | -4.2% | -7.9% | -3.1% | -0.7% | -1.9% |
| Date | Insider | Title | Type | Shares | Price | Value | Owned After | D1% | D5% |
|---|---|---|---|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert GerardOff | Chief Financial Officer | Buy | 60,000 | $0.49 | $29K | 60,000 | -0.16% | — |
8-K · 7.01
! Medium
Purple Innovation, Inc. -- 8-K 7.01: Regulation FD Disclosure
Purple Innovation appointed Robert G. Lucian as Chief Financial Officer, a leadership change that may signal shifts in financial strategy and operational direction for the mattress and furniture company.
Apr 28
8-K · 1.01
! Medium
Unknown — 8-K 1.01: Financing / Debt Agreement
Purple's new debt agreement with Coliseum Capital Partners likely refinances existing obligations, which could reduce financial pressure but may involve dilutive terms or covenants that limit operational flexibility.
Mar 31
Data updated apr 26, 2026 8:49pm
· Source: massive.com