DRCT
Direct Digital Holdings, Inc. NASDAQ Listed Feb 11, 2022$4.76
Mkt Cap $685,611
52w Low $2.17
1.5% of range
52w High $172.70
50d MA $3.44
200d MA $41.50
P/E (TTM)
-0.1x
EV/EBITDA
-0.8x
P/B
—
Debt/Equity
-6.8x
ROE
-296.2%
P/FCF
-0.5x
RSI (14)
—
ATR (14)
—
Beta
6.03
50d MA
$3.44
200d MA
$41.50
Avg Volume
205.9K
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
1233 West Loop South · Houston, TX 77027 · US
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mar 31, 2026 | AMC | -35.20 | -45.28 | -28.6% | 3.24 | +2.5% | -4.9% | -1.3% | +7.2% | -4.3% | -7.7% | — |
| Nov 6, 2025 | AMC | -8.79 | -13.19 | -50.1% | 69.24 | -36.5% | -34.5% | +3.4% | -6.7% | -0.3% | +44.0% | — |
| Aug 5, 2025 | AMC | -26.68 | -12.64 | +52.6% | 130.92 | -9.3% | -18.6% | -15.8% | +4.1% | -2.1% | -2.1% | — |
| May 6, 2025 | AMC | -0.28 | -19.23 | -6892.7% | 192.88 | -11.0% | -21.6% | +0.9% | -6.9% | -8.3% | +2.6% | — |
| Mar 27, 2025 | AMC | -22.00 | -29.67 | -34.9% | 292.60 | -36.8% | -45.1% | -12.3% | -0.1% | +2.6% | -10.1% | — |
| Nov 12, 2024 | AMC | 6.05 | -39.01 | -744.8% | 580.80 | -20.5% | -29.2% | +3.2% | -18.7% | -16.6% | +8.4% | — |
| Oct 15, 2024 | AMC | 0.13 | -0.16 | -223.1% | 789.80 | -2.5% | -22.8% | +5.1% | +1.4% | -11.5% | +3.4% | — |
| Mar 26, 2024 | AMC | 14.48 | -4.40 | -130.4% | 5832.20 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% | — |
| Nov 9, 2023 | AMC | 0.05 | 0.23 | +331.3% | 574.20 | +33.0% | +54.8% | +23.5% | -1.2% | +14.8% | -5.7% | — |
| Aug 10, 2023 | AMC | 0.07 | 0.08 | +14.3% | 574.20 | +8.0% | -7.7% | +5.0% | +4.0% | -2.3% | -7.8% | — |
| May 11, 2023 | AMC | -0.08 | -0.09 | -9.1% | 666.60 | -10.9% | -5.0% | +14.6% | +15.5% | -2.6% | +1.1% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 8 | Benchmark | Maintains | Speculative Buy → Speculative Buy | — | $3.12 | $3.15 | +1.0% | -7.7% | -6.9% | -11.2% | +12.6% | +2.2% |
| Nov 7 | Benchmark | Maintains | Buy → Speculative Buy | — | $69.24 | $44.00 | -36.5% | -34.5% | +3.4% | -6.7% | -0.3% | +44.0% |
| May 7 | Benchmark | Maintains | Buy → Buy | — | $192.88 | $171.60 | -11.0% | -21.6% | +0.9% | -6.9% | -8.3% | +2.6% |
| Apr 24 | Benchmark | Maintains | Buy → Buy | — | $1524.60 | $1366.20 | -10.4% | -10.0% | -1.9% | -7.2% | -3.5% | -4.4% |
| Mar 27 | Roth MKM | Maintains | Buy → Buy | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 27 | Benchmark | Maintains | Buy → Buy | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 27 | Noble Capital Markets | Downgrade | Outperform → Market Perform | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 13 | Roth MKM | Maintains | Buy → Buy | — | $5040.20 | $5143.60 | +2.1% | +16.9% | +3.1% | +17.7% | -11.2% | -5.8% |
| Mar 6 | Benchmark | Maintains | Buy → Buy | — | $5244.80 | $5385.60 | +2.7% | -8.9% | +5.5% | +2.7% | -6.2% | +3.8% |
| Nov 28 | Roth MKM | Maintains | Buy → Buy | — | $2769.80 | $2701.60 | -2.5% | -18.0% | +17.2% | -3.0% | +3.4% | +10.5% |
| Nov 10 | Benchmark | Maintains | Buy → Buy | — | $574.20 | $763.40 | +33.0% | +54.8% | +23.5% | -1.2% | +14.8% | -5.7% |
| Sep 27 | Roth MKM | Maintains | Buy → Buy | — | $556.60 | $534.60 | -4.0% | -2.0% | +6.0% | -2.7% | +5.9% | -8.9% |
| May 15 | EF Hutton | Maintains | Buy → Buy | — | $633.60 | $613.80 | -3.1% | +14.6% | +15.5% | -2.6% | +1.1% | +6.4% |
| Apr 20 | EF Hutton | Maintains | Buy → Buy | — | $697.40 | $706.20 | +1.3% | -0.3% | -1.6% | -4.2% | -3.4% | -0.3% |
| Mar 27 | EF Hutton | Maintains | Buy → Buy | — | $772.20 | $741.40 | -4.0% | -13.1% | +0.3% | -3.3% | +5.4% | +3.8% |
| Mar 24 | Benchmark | Maintains | Buy → Buy | — | $759.00 | $785.40 | +3.5% | +1.7% | -13.1% | +0.3% | -3.3% | +5.4% |
| Feb 9 | EF Hutton | Maintains | Buy → Buy | — | $1282.60 | $1315.60 | +2.6% | -5.5% | -7.3% | +2.2% | -2.5% | +2.0% |
| Jul 12 | Noble Capital Markets | Maintains | Outperform → Outperform | — | $292.60 | $312.40 | +6.8% | +7.5% | +8.4% | -0.6% | -2.6% | -0.7% |
| Mar 28 | Roth Capital | Maintains | Buy → Buy | — | $587.40 | $587.40 | +0.0% | -13.9% | +12.2% | +60.5% | +5.3% | -2.8% |
| Mar 9 | Benchmark | Maintains | Buy → Buy | — | $264.00 | $517.00 | +95.8% | +107.5% | -4.0% | +13.8% | +4.8% | -5.6% |
No insider trades available.
8-K · 7.01
! Medium
Direct Digital Holdings, Inc. -- 8-K 7.01: Regulation FD Disclosure
Direct Digital Holdings announced material information on April 23, 2026, disclosed via press release to maintain fair disclosure compliance with securities regulations.
Apr 23
8-K
Unknown — 8-K Filing
DRCT faces imminent delisting risk if it fails to maintain a $1.00 minimum bid price over the next year, creating significant downside pressure and potential forced liquidation for shareholders.
Apr 7
8-K
Unknown — 8-K Filing
Strong buy-side growth of 28% demonstrates core business momentum, while aggressive cost cuts of 12-18% suggest management is prioritizing profitability despite overall revenue decline, potentially signaling near-term margin expansion.
Apr 1
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Direct Digital Holdings received a Nasdaq compliance extension through January 30, 2026, to meet minimum bid price requirements after implementing a 55-to-1 reverse stock split to regain listing standards.
Feb 12
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Direct Digital Holdings (DRCT) completed a reverse stock split on January 12, 2026, requiring restatement of prior financial statements to reflect the adjusted share structure.
Feb 9
Data updated apr 25, 2026 5:43am
· Source: massive.com