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Portfolio (Quarterly) Guide ↗

Herold Advisors, Inc.

· CIK 0001891713
13F Portfolio $506M AUM 273 positions Filed Jul 22, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 18 New 102 Added 81 Reduced 8 Exited
Page 2 of 14  ·  273 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
21 IQDY FLEXSHARES TR 128,882.0 $5.5M 1.09% +15K +13.6% $42.68 +1.1%
22 SKOR FLEXSHARES TR 109,600.0 $5.3M 1.05% +11K +11.7% $48.47 -1.0%
23 AMZN AMAZON COM INC Consumer Cyclical 21,589.0 $5.2M 1.02% -133.0 -0.6% $238.78 +9.3%
24 CVX CHEVRON CORPORATION Energy 29,727.0 $4.9M 0.97% +2K +8.1% $165.94 +25.0%
25 DFIV DIMENSIONAL ETF TRUST 89,364.0 $4.8M 0.95% +9K +11.5% $53.97 +7.5%
26 HD HOME DEPOT INC Consumer Cyclical 13,017.0 $4.6M 0.91% +210.0 +1.6% $352.77 -1.0%
27 QGRW WISDOMTREE TR 67,404.0 $4.5M 0.88% +7K +11.2% $66.06 +1.1%
28 TSLA TESLA INC Consumer Cyclical 10,280.0 $4.3M 0.85% +159.0 +1.6% $420.53 -19.6%
29 META META PLATFORMS INC Communication Services 7,259.0 $4.1M 0.81% +248.0 +3.5% $563.30 -3.1%
30 MRK MERCK & CO INC Healthcare 31,620.0 $4.1M 0.80% $128.72 +17.4%
31 AVDE AMERICAN CENTY ETF TR 44,832.0 $4.0M 0.79% -2K -3.4% $89.18 +5.1%
32 AVUV AMERICAN CENTY ETF TR 31,860.0 $4.0M 0.78% +2K +5.8% $124.36 +2.4%
33 VZ VERIZON COMMUNICATIONS INC Communication Services 91,531.0 $3.9M 0.77% +5K +6.0% $42.37 +16.9%
34 JNJ JOHNSON & JOHNSON Healthcare 15,267.0 $3.9M 0.77% -138.0 -0.9% $253.95 +8.6%
35 AVLV AMERICAN CENTY ETF TR 41,231.0 $3.8M 0.74% +6K +16.2% $91.24 +4.2%
36 JEPI J P MORGAN EXCHANGE TRADED F 62,700.0 $3.5M 0.70% +3K +4.7% $56.38 +3.0%
37 J P MORGAN EXCHANGE TRADED F 67,880.0 $3.4M 0.68% -7K -8.9% $50.66
38 PG PROCTER & GAMBLE CO Consumer Defensive 22,951.0 $3.4M 0.66% -444.0 -1.9% $146.36 -0.2%
39 BIP BROOKFIELD INFRASTRUCTURE PA Utilities 90,061.0 $3.3M 0.65% -4K -4.4% $36.46 +7.3%
40 ETN EATON CORP PLC Industrials 7,649.0 $3.3M 0.64% -240.0 -3.0% $425.94 -1.9%
Page 2 of 14  ·  273 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 30.0%
Financial Services 16.2%
Healthcare 12.8%
Industrials 8.0%
Communication Services 7.7%
Energy 7.3%
Consumer Defensive 5.6%
Consumer Cyclical 5.6%
Utilities 4.1%
Real Estate 1.5%