Portfolio (Quarterly)
Guide ↗
Advisory Alpha, LLC
· CIK 0001576762| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | DFLV | DIMENSIONAL ETF TRUST | — | 372,399.0 | $13.3M | 0.36% | -10K | -2.7% | $35.71 | +7.7% |
| 22 | SPY | STATE STR SPDR S&P 500 ETF T | Financial Services | 18,796.0 | $12.2M | 0.33% | -1K | -7.3% | $650.48 | +14.2% |
| 23 | GOOG | ALPHABET INC | Communication Services | 35,435.0 | $10.2M | 0.28% | -761.0 | -2.1% | $286.89 | +33.7% |
| 24 | — | J P MORGAN EXCHANGE TRADED F | — | 143,988.0 | $7.3M | 0.20% | -17K | -10.6% | $50.61 | — |
| 25 | PJUL | INNOVATOR ETFS TRUST | — | 138,167.0 | $6.4M | 0.17% | -742.0 | -0.5% | $45.97 | +5.4% |
| 26 | VUG | VANGUARD INDEX FDS | — | 14,372.0 | $6.3M | 0.17% | -121.0 | -0.8% | $436.86 | -80.0% |
| 27 | VRP | INVESCO EXCH TRADED FD TR II | — | 200,705.0 | $4.8M | 0.13% | -104K | -34.0% | $23.98 | +1.0% |
| 28 | SCHG | SCHWAB STRATEGIC TR | — | 135,083.0 | $3.9M | 0.11% | -2K | -1.6% | $29.13 | +17.7% |
| 29 | AUGW | AIM ETF PRODUCTS TRUST | — | 107,317.0 | $3.5M | 0.09% | -784.0 | -0.7% | $32.15 | +4.9% |
| 30 | FTSM | FIRST TR EXCHANGE-TRADED FD | — | 51,726.0 | $3.1M | 0.09% | -13K | -20.1% | $59.78 | +0.2% |
| 31 | COST | COSTCO WHOLESALE CORPORATION | Consumer Defensive | 2,837.0 | $2.8M | 0.08% | -366.0 | -11.4% | $997.95 | +5.3% |
| 32 | DIA | STATE STR SPDR DOW JONES IND | Financial Services | 4,706.0 | $2.2M | 0.06% | -60.0 | -1.3% | $463.38 | +8.6% |
| 33 | PAPR | INNOVATOR ETFS TRUST | — | 49,593.0 | $2.0M | 0.05% | -15K | -22.8% | $39.80 | +5.3% |
| 34 | CWB | SPDR SERIES TRUST | — | 19,918.0 | $1.8M | 0.05% | -534.0 | -2.6% | $91.52 | +15.1% |
| 35 | COP | CONOCOPHILLIPS | Energy | 13,393.0 | $1.8M | 0.05% | -142.0 | -1.1% | $132.02 | -8.7% |
| 36 | KLAC | KLA CORP | Technology | 1,142.0 | $1.7M | 0.05% | -125.0 | -9.9% | $1473.22 | +25.0% |
| 37 | SGOV | ISHARES TR | — | 16,656.0 | $1.7M | 0.05% | -3K | -16.9% | $100.66 | -0.1% |
| 38 | SUB | ISHARES TR | — | 15,437.0 | $1.6M | 0.04% | -585.0 | -3.6% | $106.50 | -0.3% |
| 39 | IYW | ISHARES TR | — | 9,010.0 | $1.6M | 0.04% | -395.0 | -4.2% | $181.44 | +32.3% |
| 40 | EPS | WISDOMTREE TR | — | 23,606.0 | $1.6M | 0.04% | -386.0 | -1.6% | $68.11 | +13.8% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
30.2%
Financial Services
14.1%
Consumer Cyclical
10.9%
Industrials
10.8%
Communication Services
9.9%
Healthcare
6.9%
Consumer Defensive
5.4%
Energy
4.8%
Utilities
3.9%
Real Estate
1.7%