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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 9 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
161 ELCV STRATEGY SHS — 48,116.0 $1.6M 0.10% +10K +26.1% $32.87 -6.4%
162 MMIN NEW YORK LIFE INVTS ACTIVE E — 64,808.0 $1.6M 0.10% NEW — $24.21 -7.1%
163 VTWO VANGUARD SCOTTSDALE FDS — 12,878.0 $1.6M 0.10% NEW — $121.42 -6.2%
164 USFR WISDOMTREE TR — 30,944.0 $1.6M 0.10% +4K +14.5% $50.35 +0.0%
165 NOCT INNOVATOR ETFS TRUST — 24,698.0 $1.5M 0.10% -9K -26.1% $62.52 +2.9%
166 XBI SPDR SER TR — 9,709.0 $1.5M 0.10% +1K +13.6% $158.25 -2.0%
167 MU MICRON TECHNOLOGY INC Technology 1,329.0 $1.5M 0.10% -849.0 -39.0% $1153.88 -6.2%
168 — FIRST TR EXCHNG TRADED FD VI — 62,151.0 $1.5M 0.10% +39K +167.4% $23.92 —
169 XME SPDR SERIES TRUST — 13,767.0 $1.5M 0.10% NEW — $106.93 +1.3%
170 MBB ISHARES — 15,461.0 $1.5M 0.10% +1K +7.3% $94.52 -4.4%
171 JNJ JOHNSON & JOHNSON Healthcare 5,678.0 $1.4M 0.09% -3K -34.8% $253.96 +6.8%
172 IGV ISHARES TR — 15,862.0 $1.4M 0.09% NEW — $90.60 +17.0%
173 FETH FIDELITY ETHEREUM FD Financial Services 90,645.0 $1.4M 0.09% +23K +33.2% $15.74 +70.4%
174 NOBL PROSHARES TR — 25,403.0 $1.4M 0.09% +13K +97.0% $56.16 -2.1%
175 TPSC TIMOTHY PLAN — 29,710.0 $1.4M 0.09% +1K +4.8% $47.98 -5.1%
176 QDF FLEXSHARES TR — 15,706.0 $1.4M 0.09% +10K +175.4% $89.92 +1.4%
177 SIXJ AIM ETF PRODUCTS TRUST — 38,671.0 $1.4M 0.09% +7K +21.8% $36.48 +2.8%
178 INTC INTEL CORP Technology 10,077.0 $1.4M 0.09% — — $139.63 -11.9%
179 TAXF AMERICAN CENTY ETF TR — 27,520.0 $1.4M 0.09% NEW — $50.84 -6.4%
180 TMFC RBB FD INC — 17,997.0 $1.4M 0.09% +2K +13.4% $76.16 +6.1%
Page 9 of 30  ·  589 positions

① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%