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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 8 of 27  ·  533 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
141 OACP UNIFIED SER TR 65,171.0 $1.5M 0.11% +2K +3.9% $23.04 -1.9%
142 ESUM STRATEGY SHS 54,106.0 $1.5M 0.11% +18K +48.8% $26.93 +7.7%
143 IAU ISHARES GOLD TR Financial Services 17,554.0 $1.4M 0.11% -903.0 -4.9% $81.17 +5.2%
144 MA MASTERCARD INCORPORATED Financial Services 2,495.0 $1.4M 0.11% +137.0 +5.8% $570.85 -12.5%
145 JP MORGAN CHASE & CO 28,132.0 $1.4M 0.11% +466.0 +1.7% $50.59
146 OAEM UNIFIED SER TR 38,791.0 $1.4M 0.11% +18K +83.8% $36.63 +30.2%
147 IHAK ISHARES TR 28,958.0 $1.4M 0.11% $48.12 +13.4%
148 SUB ISHARES TR 12,976.0 $1.4M 0.10% -5K -26.5% $106.70 -0.4%
149 MBB ISHARES 14,410.0 $1.4M 0.10% +216.0 +1.5% $95.22 -1.4%
150 USFR WISDOMTREE TR 27,035.0 $1.4M 0.10% +329.0 +1.2% $50.32 +0.3%
151 SLV ISHARES TR Financial Services 21,084.0 $1.4M 0.10% +4K +25.2% $64.42 +7.8%
152 NOBL PROSHARES TR 12,897.0 $1.3M 0.10% -687.0 -5.1% $104.07 +3.1%
153 ABBV ABBVIE INC Healthcare 5,836.0 $1.3M 0.10% +48.0 +0.8% $228.49 -6.1%
154 BAI BLACKROCK ETF TRUST 39,162.0 $1.3M 0.10% +2K +5.9% $33.30 +42.6%
155 CGIE CAPITAL GROUP INTERNATIONAL 37,172.0 $1.3M 0.10% -2K -5.0% $34.82 +4.0%
156 CIBR FIRST TR EXCHANGE TRADED FD 17,695.0 $1.3M 0.10% -258.0 -1.4% $71.45 +15.0%
157 NAPR INNOVATOR ETFS TRUST 23,476.0 $1.3M 0.10% +20K +508.8% $53.70 +9.9%
158 THRO BLACKROCK ETF TRUST 32,528.0 $1.3M 0.10% +895.0 +2.8% $38.56 +10.3%
159 JPIE JP MORGAN EXCHANGE TRADED F 27,019.0 $1.3M 0.10% +3K +12.3% $46.29 -0.8%
160 VWOB VANGUARD WHITEHALL FDS 17,904.0 $1.2M 0.09% +7K +63.8% $67.43 -1.8%
Page 8 of 27  ·  533 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%