Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 121 | NOCT | INNOVATOR ETFS TRUST | — | 33,412.0 | $1.9M | 0.15% | -17K | -34.2% | $57.92 | +6.6% |
| 122 | SHY | ISHARES TR | — | 23,175.0 | $1.9M | 0.14% | +3K | +12.6% | $82.82 | -0.8% |
| 123 | QJUN | FIRST TR EXCHANGE TRADED FD I | — | 60,034.0 | $1.9M | 0.14% | +369.0 | +0.6% | $31.84 | +5.7% |
| 124 | COST | COSTCO WHSL CORP NEW | Consumer Defensive | 2,187.0 | $1.9M | 0.14% | -81.0 | -3.6% | $862.33 | +21.8% |
| 125 | QUAL | ISHARES TR | — | 9,103.0 | $1.8M | 0.14% | -6K | -41.6% | $198.61 | +7.1% |
| 126 | JNJ | JOHNSON & JOHNSON | Healthcare | 8,710.0 | $1.8M | 0.14% | +286.0 | +3.4% | $206.94 | +12.0% |
| 127 | FAUG | FIRST TR EXCHNG TRADED FD VI | — | 32,475.0 | $1.7M | 0.13% | +375.0 | +1.2% | $52.95 | +5.4% |
| 128 | GLD | SPDR GOLD TR | Financial Services | 4,323.0 | $1.7M | 0.13% | +256.0 | +6.3% | $396.31 | +5.2% |
| 129 | DIVO | AMPLIFY ETF TR | — | 38,210.0 | $1.7M | 0.13% | +908.0 | +2.4% | $44.50 | +3.1% |
| 130 | COWG | PACER FDS TR | — | 47,423.0 | $1.7M | 0.13% | +4K | +9.9% | $35.84 | +5.1% |
| 131 | OAIM | UNIFIED SER TR | — | 41,008.0 | $1.7M | 0.13% | +2K | +5.8% | $41.39 | +12.1% |
| 132 | — | VANGUARD MUN BD FD INC | — | 16,498.0 | $1.7M | 0.13% | +581.0 | +3.6% | $100.83 | — |
| 133 | SMH | VANECK ETF TRUST | — | 4,496.0 | $1.6M | 0.12% | +267.0 | +6.3% | $360.09 | +57.6% |
| 134 | DGRO | ISHARES TR | — | 23,071.0 | $1.6M | 0.12% | — | — | $69.42 | +6.8% |
| 135 | PULS | PGIM ETF TR | — | 32,193.0 | $1.6M | 0.12% | +10K | +46.0% | $49.59 | +0.2% |
| 136 | JUCY | ETF SER SOLUTIONS | — | 71,753.0 | $1.6M | 0.12% | +5K | +7.2% | $22.20 | +0.1% |
| 137 | CGGR | CAPITAL GROUP GROWTH | — | 35,158.0 | $1.6M | 0.12% | -12K | -25.1% | $44.47 | +3.6% |
| 138 | TLH | ISHARES TR | — | 15,235.0 | $1.5M | 0.12% | -20K | -56.8% | $101.67 | -3.3% |
| 139 | PPA | INVESCO AEROSPACE & DEFENSE | — | 9,840.0 | $1.5M | 0.12% | +843.0 | +9.4% | $156.63 | +7.2% |
| 140 | BALT | INNOVATOR ETFS TRUST | — | 45,955.0 | $1.5M | 0.12% | +5K | +13.4% | $33.51 | +1.8% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%