Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 521 | DECK | DECKERS OUTDOOR CORP | Consumer Cyclical | 2,558.0 | $254K | 0.02% | -2K | -47.0% | $99.29 | -20.8% |
| 522 | PNOV | INNOVATOR ETFS TRUST | — | 5,706.0 | $253K | 0.02% | — | — | $44.35 | +3.2% |
| 523 | NEE | NEXTERA ENERGY INC | Utilities | 2,866.0 | $252K | 0.02% | -212.0 | -6.9% | $87.77 | -13.3% |
| 524 | XLI | SELCT SECTOR SPDR TR | — | 1,353.0 | $251K | 0.02% | +22.0 | +1.6% | $185.27 | -8.0% |
| 525 | CGMS | CAPITAL GRP FIXED INCM ETF T | — | 9,171.0 | $251K | 0.02% | NEW | — | $27.33 | -2.9% |
| 526 | ABT | ABBOTT LABORATORIES | Healthcare | 2,755.0 | $250K | 0.02% | +1K | +64.3% | $90.73 | +11.6% |
| 527 | FTA | FIRST TR EXCHANGE-TRADED ALP | — | 2,575.0 | $249K | 0.02% | NEW | — | $96.80 | +0.2% |
| 528 | DAPR | FIRST TR EXCHGN TRADED FD VI | — | 6,081.0 | $249K | 0.02% | +947.0 | +18.4% | $40.88 | +2.4% |
| 529 | — | FIRST TR EXCHANGE TRAD FD VI | — | 9,889.0 | $248K | 0.02% | — | — | $25.05 | — |
| 530 | QCOM | QUALCOMM INC | Technology | 1,337.0 | $247K | 0.02% | NEW | — | $184.79 | +9.3% |
| 531 | RSPG | INVESCO EXCHANGE TRADED FD T | — | 2,501.0 | $245K | 0.02% | NEW | — | $97.96 | +12.3% |
| 532 | — | NUVEEN CR STRATEGIES INCOME | — | 49,818.0 | $242K | 0.02% | +19K | +60.6% | $4.86 | — |
| 533 | AVEM | AMERICAN CENTY ETF TR | — | 2,506.0 | $242K | 0.02% | NEW | — | $96.49 | -1.3% |
| 534 | IJAN | INNOVATOR ETFS TRUST | — | 6,338.0 | $241K | 0.02% | NEW | — | $38.08 | +1.9% |
| 535 | CSX | CSX CORP | Industrials | 5,025.0 | $239K | 0.01% | NEW | — | $47.53 | -1.6% |
| 536 | GUNR | FLEXSHARES TR | — | 4,845.0 | $239K | 0.01% | NEW | — | $49.28 | +9.2% |
| 537 | — | FIRST TR EXCHNG TRADED FD VI | — | 10,316.0 | $239K | 0.01% | NEW | — | $23.13 | — |
| 538 | SFLR | INNOVATOR ETFS TRUST | — | 6,167.0 | $238K | 0.01% | +500.0 | +8.8% | $38.58 | +1.8% |
| 539 | FTGS | FIRST TR EXCHANGE-TRADED FD | — | 6,429.0 | $238K | 0.01% | NEW | — | $37.00 | +3.6% |
| 540 | USB | US BANCORP | Financial Services | 3,917.0 | $237K | 0.01% | -3K | -41.6% | $60.40 | -1.8% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%