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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 23 of 27  ·  533 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
441 OMC OMNICOM GROUP INC Communication Services 3,465.0 $280K 0.02% NEW $80.75 +0.2%
442 ACWV ISHARES 2,349.0 $279K 0.02% $118.75 +1.9%
443 DJD INVESCO EXCHANGE TRADED FD T 4,881.0 $279K 0.02% $57.14 +10.4%
444 IGIB ISHARES TR 5,121.0 $276K 0.02% +435.0 +9.3% $53.88 -2.1%
445 RSPM INVESCO EXCHANGE TRADED FD T 8,006.0 $273K 0.02% $34.08 +12.7%
446 EXG EATON VANCE TAX-MANAGED GLOB Financial Services 28,498.0 $272K 0.02% $9.53 +2.7%
447 DDEC FIRST TR EXCHNG TRADED FD VI 6,011.0 $271K 0.02% +881.0 +17.2% $45.09 +5.8%
448 INNOVATOR ETFS TRUST 9,973.0 $268K 0.02% NEW $26.84
449 NJUL INNOVATOR ETFS TRUST 3,681.0 $267K 0.02% -1K -22.9% $72.62 +5.4%
450 FNOV FIRST TR EXCHNG TRADED FD VI 4,866.0 $267K 0.02% +65.0 +1.4% $54.83 +7.5%
451 ITW ILLINOIS TOOL WKS INC Industrials 1,083.0 $267K 0.02% $246.30 +10.2%
452 CNQ CANADIAN NAT RES LTD Energy 7,863.0 $266K 0.02% +95.0 +1.2% $33.85 +26.2%
453 NANR SPDR INDEX SHS FDS 3,914.0 $265K 0.02% NEW $67.83 +14.5%
454 QLC FLEXSHARES TR 3,269.0 $265K 0.02% -36.0 -1.1% $80.99 +12.7%
455 CENCORA INC 781.0 $264K 0.02% $337.92
456 SSO PROSHARES TR 4,514.0 $261K 0.02% +2K +100.8% $57.92 +18.6%
457 MNA NEW YORK LIFE INVESTMENTS ET 7,281.0 $261K 0.02% NEW $35.79 +2.2%
458 FFC FLAHERTY & CRUMRINE PFD SECS Financial Services 15,758.0 $260K 0.02% +306.0 +2.0% $16.51 -1.5%
459 QEFA SPDR INDEX SHS FDS 2,868.0 $260K 0.02% -2K -42.2% $90.67 +7.5%
460 BKLN INVESCO EXCH TRADED FD TR II 12,340.0 $259K 0.02% $21.00 -2.5%
Page 23 of 27  ·  533 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%