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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 48 New 238 Added 159 Reduced
Page 23 of 27  ·  533 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
441 OMC OMNICOM GROUP INC Communication Services 3,465.0 $280K 0.02% NEW — $80.75 -7.0%
442 ACWV ISHARES — 2,349.0 $279K 0.02% — — $118.75 +4.2%
443 DJD INVESCO EXCHANGE TRADED FD T — 4,881.0 $279K 0.02% — — $57.14 +11.6%
444 IGIB ISHARES TR — 5,121.0 $276K 0.02% +435.0 +9.3% $53.88 -6.4%
445 RSPM INVESCO EXCHANGE TRADED FD T — 8,006.0 $273K 0.02% — — $34.08 +11.1%
446 EXG EATON VANCE TAX-MANAGED GLOB Financial Services 28,498.0 $272K 0.02% — — $9.53 -0.8%
447 DDEC FIRST TR EXCHNG TRADED FD VI — 6,011.0 $271K 0.02% +881.0 +17.2% $45.09 +7.9%
448 — INNOVATOR ETFS TRUST — 9,973.0 $268K 0.02% NEW — $26.84 —
449 NJUL INNOVATOR ETFS TRUST — 3,681.0 $267K 0.02% -1K -22.9% $72.62 +7.9%
450 FNOV FIRST TR EXCHNG TRADED FD VI — 4,866.0 $267K 0.02% +65.0 +1.4% $54.83 +9.8%
451 ITW ILLINOIS TOOL WKS INC Industrials 1,083.0 $267K 0.02% — — $246.30 +11.2%
452 CNQ CANADIAN NAT RES LTD Energy 7,863.0 $266K 0.02% +95.0 +1.2% $33.85 +40.5%
453 NANR SPDR INDEX SHS FDS — 3,914.0 $265K 0.02% NEW — $67.83 +25.1%
454 QLC FLEXSHARES TR — 3,269.0 $265K 0.02% -36.0 -1.1% $80.99 +12.7%
455 — CENCORA INC — 781.0 $264K 0.02% — — $337.92 —
456 SSO PROSHARES TR — 4,514.0 $261K 0.02% +2K +100.8% $57.92 +20.7%
457 MNA NEW YORK LIFE INVESTMENTS ET — 7,281.0 $261K 0.02% NEW — $35.79 +2.8%
458 FFC FLAHERTY & CRUMRINE PFD SECS Financial Services 15,758.0 $260K 0.02% +306.0 +2.0% $16.51 -9.6%
459 QEFA SPDR INDEX SHS FDS — 2,868.0 $260K 0.02% -2K -42.2% $90.67 +8.9%
460 BKLN INVESCO EXCH TRADED FD TR II — 12,340.0 $259K 0.02% — — $21.00 -2.5%
Page 23 of 27  ·  533 positions

① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 49.6%
Technology 20.0%
Consumer Cyclical 8.6%
Healthcare 5.3%
Industrials 4.6%
Communication Services 3.9%
Consumer Defensive 3.9%
Energy 2.0%
Real Estate 0.9%
Utilities 0.8%