Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 421 | IXUS | ISHARES TR | — | 3,508.0 | $297K | 0.02% | +475.0 | +15.7% | $84.64 | +12.4% |
| 422 | — | INNOVATOR ETFS TRUST | — | 11,111.0 | $297K | 0.02% | -947.0 | -7.8% | $26.71 | — |
| 423 | KOCT | INNOVATOR ETFS TRUST | — | 8,794.0 | $296K | 0.02% | +126.0 | +1.4% | $33.67 | +7.9% |
| 424 | FIXD | FIRST TR EXCHNG TRADED FD VI | — | 6,637.0 | $294K | 0.02% | — | — | $44.32 | -2.4% |
| 425 | QMAR | FIRST TR EXCHNG TRADED FD VI | — | 8,880.0 | $293K | 0.02% | -499.0 | -5.3% | $33.00 | +12.2% |
| 426 | BK | BANK OF NEW YORK MELLON | Financial Services | 2,512.0 | $292K | 0.02% | -1K | -34.4% | $116.09 | +19.7% |
| 427 | EMNT | PIMCO ETF TR | — | 2,944.0 | $290K | 0.02% | +247.0 | +9.2% | $98.57 | +0.2% |
| 428 | PANW | PALO ALTO NETWORKS INC | Technology | 1,560.0 | $287K | 0.02% | +41.0 | +2.7% | $184.20 | +37.3% |
| 429 | QQQE | DIREXION SHS ETF TR | — | 2,808.0 | $287K | 0.02% | — | — | $102.30 | +12.9% |
| 430 | VBR | VANGUARD INDEX FDS | — | 1,348.0 | $285K | 0.02% | +133.0 | +10.9% | $211.79 | +9.0% |
| 431 | TOTL | SSGA ACTIVE ETF TR | — | 7,087.0 | $285K | 0.02% | +604.0 | +9.3% | $40.25 | -2.4% |
| 432 | HYGV | FLEXSHARES TR | — | 7,002.0 | $285K | 0.02% | NEW | — | $40.73 | -1.3% |
| 433 | CRM | SALESFORCE INC | Technology | 1,077.0 | $285K | 0.02% | — | — | $264.79 | -33.4% |
| 434 | IJJ | ISHARES TR | — | 2,165.0 | $285K | 0.02% | -160.0 | -6.9% | $131.59 | +6.3% |
| 435 | RCL | ROYAL CARIBBEAN GROUP | Consumer Cyclical | 1,021.0 | $285K | 0.02% | -105.0 | -9.3% | $278.95 | -9.0% |
| 436 | — | FIRST TR EXCHNG TRADED FD VI | — | 11,345.0 | $284K | 0.02% | +818.0 | +7.8% | $25.04 | — |
| 437 | EALT | INNOVATOR ETFS TRUST | — | 8,038.0 | $284K | 0.02% | -72.0 | -0.9% | $35.29 | +0.6% |
| 438 | MARM | FIRST TR EXCHNG TRADED FD VI | — | 8,534.0 | $282K | 0.02% | — | — | $33.05 | +2.9% |
| 439 | SDOG | ALPS ETF TR | — | 4,655.0 | $281K | 0.02% | — | — | $60.47 | +10.6% |
| 440 | MTB | M & T BK CORP | Financial Services | 1,395.0 | $281K | 0.02% | NEW | — | $201.41 | +5.4% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%