Portfolio (Quarterly)
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First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | VTV | VANGUARD INDEX FDS | — | 68,578.0 | $14.9M | 0.97% | — | — | $217.93 | +1.3% |
| 22 | AAPL | APPLE INC | Technology | 50,235.0 | $14.5M | 0.94% | -4K | -6.7% | $289.36 | +17.9% |
| 23 | UCON | FIRST TR EXCHNG TRADED FD VI | — | 577,736.0 | $14.4M | 0.93% | -75K | -11.5% | $24.88 | -3.7% |
| 24 | OSCV | ETF SER SOLUTIONS | — | 340,127.0 | $14.3M | 0.93% | -204K | -37.5% | $42.19 | -5.2% |
| 25 | NVDA | NVIDIA CORP | Technology | 70,254.0 | $14.1M | 0.91% | -5K | -7.2% | $200.09 | +12.5% |
| 26 | GRID | FIRST TR EXCHANGE TRADED FD | — | 72,417.0 | $13.9M | 0.90% | -21K | -22.5% | $191.75 | -6.4% |
| 27 | VEA | VANGUARD TAX MANAGED INTL FD | — | 194,806.0 | $13.9M | 0.90% | — | — | $71.25 | +0.8% |
| 28 | IWM | ISHARES TR | — | 44,558.0 | $13.4M | 0.87% | +8K | +22.2% | $300.45 | -6.2% |
| 29 | IVV | ISHARES | — | 17,602.0 | $13.2M | 0.85% | +8K | +90.9% | $748.87 | +3.5% |
| 30 | PTRB | PGIM ETF TR | — | 312,147.0 | $12.9M | 0.84% | +13K | +4.2% | $41.46 | -3.9% |
| 31 | VTI | VANGUARD INDEX FDS | — | 33,474.0 | $12.4M | 0.80% | +1K | +3.4% | $370.04 | +2.6% |
| 32 | CGIC | CAPITAL GROUP INTERNATIONAL | — | 333,462.0 | $12.1M | 0.79% | +12K | +3.7% | $36.39 | +0.8% |
| 33 | DIA | SPDR DOW JONES INDL AVERAGE | Financial Services | 22,924.0 | $12.0M | 0.78% | — | — | $522.39 | -0.9% |
| 34 | AMZN | AMAZON COM INC | Consumer Cyclical | 46,661.0 | $11.1M | 0.72% | -2K | -4.8% | $238.34 | +4.8% |
| 35 | PSC | PRINCIPAL EXCHANGE TRADED FD | — | 150,760.0 | $10.6M | 0.68% | NEW | — | $70.12 | -3.8% |
| 36 | SCIO | FIRST TR EXCHANGE-TRADED FD | — | 500,173.0 | $10.3M | 0.67% | NEW | — | $20.67 | -3.3% |
| 37 | RLY | SSGA ACTIVE ETF TR | — | 297,150.0 | $10.3M | 0.66% | -8K | -2.7% | $34.51 | +6.6% |
| 38 | GRNJ | TIDAL TRUST III | — | 315,578.0 | $9.9M | 0.64% | +288K | +1028.2% | $31.44 | -4.9% |
| 39 | FESM | FIDELITY COVINGTON TRUST | — | 196,379.0 | $9.8M | 0.64% | +49K | +33.1% | $50.12 | -9.5% |
| 40 | DYNF | BLACKROCK ETF TRUST | — | 140,994.0 | $9.6M | 0.62% | -6K | -4.2% | $68.01 | +3.0% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%