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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 2 of 27  ·  533 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
21 AAPL APPLE INC Technology 53,836.0 $14.6M 1.11% -3K -5.0% $271.86 +12.2%
22 GRID FIRST TR EXCHANGE TRADED FD 93,399.0 $14.3M 1.08% +5K +5.3% $153.02 +24.8%
23 NVDA NVIDIA CORP Technology 75,715.0 $14.1M 1.07% $186.50 +17.7%
24 CGDV CAPITAL GROUP DIVIDEND VALUE 316,602.0 $13.8M 1.05% -2K -0.8% $43.64 +9.7%
25 FIRST TR EXCHANGE TRAD FD VI 557,591.0 $13.2M 1.00% $23.71
26 VTV VANGUARD INDEX FDS 68,639.0 $13.1M 0.99% +2K +2.7% $190.99 +9.4%
27 PTRB PGIM ETF TR 299,429.0 $12.6M 0.95% +38K +14.3% $42.04 -1.8%
28 FBND FIDELITY MERRIMACK STR TR 269,725.0 $12.4M 0.94% +16K +6.3% $46.04 -1.5%
29 VEA VANGUARD TAX MANAGED INTL FD 195,414.0 $12.2M 0.93% +5K +2.4% $62.47 +13.2%
30 AMZN AMAZON COM INC Consumer Cyclical 49,039.0 $11.3M 0.86% -386.0 -0.8% $230.82 +16.3%
31 DIA SPDR DOW JONES INDL AVERAGE Financial Services 23,032.0 $11.1M 0.84% +317.0 +1.4% $480.58 +4.7%
32 VTI VANGUARD INDEX FDS 32,364.0 $10.9M 0.82% +573.0 +1.8% $335.27 +8.9%
33 CGIC CAPITAL GROUP INTERNATIONAL 321,636.0 $10.5M 0.79% +12K +3.7% $32.50 +11.3%
34 IVES WEDBUSH SER TR 322,364.0 $10.2M 0.77% +125K +63.0% $31.61 +17.4%
35 RLY SSGA ACTIVE ETF TR 305,276.0 $9.6M 0.73% +2K +0.8% $31.45 +16.8%
36 IWM ISHARES TR 36,459.0 $9.0M 0.68% -207.0 -0.6% $246.16 +14.8%
37 DYNF BLACKROCK ETF TRUST 147,200.0 $9.0M 0.68% +32K +28.2% $60.81 +9.4%
38 SDVY FIRST TR EXCHANGE TRADED FD 232,275.0 $8.9M 0.68% -7K -2.9% $38.32 +7.9%
39 BKAG BNY MELLON ETF TRUST 206,229.0 $8.7M 0.66% +14K +7.1% $42.38 -1.6%
40 FLGV FRANKLIN TEMPLETON ETF TR 418,701.0 $8.6M 0.65% +8K +2.0% $20.52 -1.8%
Page 2 of 27  ·  533 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%