Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 361 | OCTW | AIM ETF PRODUCTS TRUST | — | 9,470.0 | $369K | 0.03% | NEW | — | $39.00 | +4.1% |
| 362 | F | FORD MOTOR CO DEL | Consumer Cyclical | 28,120.0 | $369K | 0.03% | +2K | +6.0% | $13.12 | +4.2% |
| 363 | AUGT | AIM ETF PRODUCTS TRUST | — | 10,346.0 | $369K | 0.03% | — | — | $35.64 | +5.4% |
| 364 | ANET | ARISTA NETWORKS INC | Technology | 2,813.0 | $369K | 0.03% | — | — | $131.03 | +13.4% |
| 365 | EMR | EMERSON ELEC CO | Industrials | 2,742.0 | $364K | 0.03% | — | — | $132.74 | +1.6% |
| 366 | IEI | ISHARES TR | — | 3,040.0 | $363K | 0.03% | +255.0 | +9.2% | $119.35 | -1.8% |
| 367 | DJUN | FIRST TR EXCHANGE TRADED FD | — | 7,610.0 | $360K | 0.03% | -3K | -25.8% | $47.34 | +3.5% |
| 368 | SBUX | STARBUCKS CORP | Consumer Cyclical | 4,274.0 | $360K | 0.03% | -250.0 | -5.5% | $84.21 | +26.5% |
| 369 | SPHD | INVESCO EXCHANGE TRADED FD TR | — | 7,495.0 | $360K | 0.03% | -142.0 | -1.9% | $48.00 | +4.5% |
| 370 | JCPB | JP MORGAN EXCHANGE TRADED F | — | 7,597.0 | $360K | 0.03% | +747.0 | +10.9% | $47.35 | -1.6% |
| 371 | USB | US BANCORP DEL | Financial Services | 6,711.0 | $358K | 0.03% | +55.0 | +0.8% | $53.36 | +2.1% |
| 372 | FTCS | FIRST TR EXCHANGE TRADED FD | — | 3,864.0 | $357K | 0.03% | -82.0 | -2.1% | $92.50 | +1.3% |
| 373 | FMF | FIRST TR EXCHANGE-TRADED FD | — | 7,566.0 | $356K | 0.03% | NEW | — | $47.05 | +9.8% |
| 374 | ARKQ | ARK ETF TR | — | 3,092.0 | $355K | 0.03% | +591.0 | +23.6% | $114.67 | +16.4% |
| 375 | GSY | INVESCO ACTIVELY MANAGED EXC | — | 7,054.0 | $354K | 0.03% | — | — | $50.25 | -0.3% |
| 376 | MPC | MARATHON PETE CORP | Energy | 2,165.0 | $352K | 0.03% | -53.0 | -2.4% | $162.60 | +52.8% |
| 377 | BIL | SPDR SER TR | — | 3,847.0 | $352K | 0.03% | -87.0 | -2.2% | $91.38 | +0.2% |
| 378 | IYLD | ISHARES TR | — | 16,405.0 | $351K | 0.03% | — | — | $21.42 | +3.3% |
| 379 | SEPW | AIM ETF PRODUCTS TRUST | — | 10,944.0 | $349K | 0.03% | -213.0 | -1.9% | $31.92 | +3.7% |
| 380 | XLF | SELECT SECTOR SPDR TR | — | 6,369.0 | $349K | 0.03% | -1K | -13.8% | $54.77 | -5.6% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%