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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 10 of 27  ·  533 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
181 GS GOLDMAN SACHS GROUP INC Financial Services 1,150.0 $1.0M 0.08% +65.0 +6.0% $879.06 +12.4%
182 ETJ EATON VANCE RISK MNGD DIV Financial Services 114,498.0 $1.0M 0.08% -939.0 -0.8% $8.82 -4.5%
183 PWRD TCW ETF TRUST 10,482.0 $1.0M 0.08% +3K +33.8% $96.16 +15.1%
184 IHDG WISDOMTREE TR 20,668.0 $1.0M 0.08% -312.0 -1.5% $48.66 +4.4%
185 QSPT FIRST TR EXCHNG TRADED FD VI 31,596.0 $1.0M 0.08% +21K +207.1% $31.68 +8.4%
186 T AT&T INC Communication Services 40,275.0 $1.0M 0.08% -3K -7.1% $24.84 +0.4%
187 BINC BLACKROCK ETF TRUST II 18,807.0 $992K 0.07% +398.0 +2.2% $52.77 -1.1%
188 SOXX ISHARES 3,295.0 $992K 0.07% +37.0 +1.1% $301.13 +74.4%
189 IBD NORTHERN LTS FD TR IV 40,882.0 $989K 0.07% +14K +51.5% $24.20 -1.6%
190 GSEP FIRST TR EXCHNG TRADED FD VI 25,490.0 $987K 0.07% NEW $38.74 +4.7%
191 CSCO CISCO SYS INC Technology 12,667.0 $976K 0.07% +251.0 +2.0% $77.03 +53.4%
192 ARKK ARK ETF TR 12,667.0 $974K 0.07% -698.0 -5.2% $76.92 -0.4%
193 PG PROCTER & GAMBLE CO Consumer Defensive 6,774.0 $973K 0.07% +273.0 +4.2% $143.61 -0.8%
194 XDEC FIRST TR CBOE VEST US EQUITY ENH & MOD BUFF 22,907.0 $937K 0.07% $40.92 +3.9%
195 RSP INVESCO EXCHANGE TRADED FD T 4,877.0 $934K 0.07% -86.0 -1.7% $191.57 +6.9%
196 OASC UNIFIED SER TR 31,487.0 $927K 0.07% -21K -40.5% $29.45 +14.1%
197 IAGG ISHARES TR 18,408.0 $921K 0.07% +391.0 +2.2% $50.01 +0.0%
198 AVGO BROADCOM INC Technology 2,581.0 $893K 0.07% -39.0 -1.5% $346.10 +19.8%
199 BIBL NORTHERN LTS FD TR IV 19,629.0 $886K 0.07% -3K -14.9% $45.13 +17.2%
200 ISRG INTUITIVE SURGICAL INC Healthcare 1,562.0 $885K 0.07% +9.0 +0.6% $566.49 -22.4%
Page 10 of 27  ·  533 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%