Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ACIO | ETF SER SOLUTIONS | — | 1,072,556.0 | $46.9M | 3.55% | +25K | +2.4% | $43.70 | +6.1% |
| 2 | SPYM | SPDR SERIES TRUST | — | 580,485.0 | $46.6M | 3.53% | — | — | $80.22 | +9.0% |
| 3 | QQQ | INVESCO QQQ TR | Financial Services | 73,919.0 | $45.4M | 3.44% | +3K | +4.8% | $614.31 | +16.3% |
| 4 | SPY | SPDR S&P 500 ETF TR | Financial Services | 51,325.0 | $35.0M | 2.65% | -1K | -2.3% | $681.91 | +8.9% |
| 5 | SPDW | SPDR INDEX SHS FDS | — | 721,548.0 | $32.0M | 2.43% | +148K | +25.9% | $44.41 | +13.4% |
| 6 | DRSK | ETF SER SOLUTIONS | — | 964,963.0 | $27.5M | 2.08% | +63K | +6.9% | $28.47 | +2.3% |
| 7 | RDVY | FIRST TR EXCHANGE TRADED FD | — | 384,922.0 | $26.7M | 2.03% | +2K | +0.6% | $69.47 | +7.7% |
| 8 | IVW | ISHARES | — | 207,200.0 | $25.5M | 1.94% | +4K | +1.8% | $123.26 | +10.8% |
| 9 | BSV | VANGUARD BD INDEX FD INC | — | 318,613.0 | $25.1M | 1.90% | — | — | $78.81 | -1.2% |
| 10 | SPYG | SPDR SERIES TRUST | — | 233,321.0 | $24.9M | 1.89% | +16K | +7.4% | $106.70 | +10.9% |
| 11 | SPYV | SPDR SER TR | — | 410,303.0 | $23.3M | 1.77% | +48K | +13.1% | $56.81 | +6.7% |
| 12 | PYLD | PIMCO ETF TR | — | 844,578.0 | $22.5M | 1.71% | +102K | +13.7% | $26.68 | -1.5% |
| 13 | OSCV | ETF SER SOLUTIONS | — | 543,858.0 | $20.1M | 1.53% | -104K | -16.0% | $37.03 | +9.3% |
| 14 | FRDM | EA SERIES TRUST | — | 356,220.0 | $18.3M | 1.38% | -27K | -7.0% | $51.27 | +32.6% |
| 15 | MINT | PIMCO ETF TR | — | 167,646.0 | $16.8M | 1.27% | +11K | +6.7% | $100.34 | +0.3% |
| 16 | UCON | FIRST TR EXCHNG TRADED FD VI | — | 652,735.0 | $16.4M | 1.25% | -37K | -5.3% | $25.17 | -1.6% |
| 17 | VUG | VANGUARD INDEX FDS | — | 32,539.0 | $15.9M | 1.20% | +223.0 | +0.7% | $487.86 | -82.1% |
| 18 | FTCB | FIRST TR EXCHANGE-TRADED FD | — | 730,667.0 | $15.5M | 1.18% | +170K | +30.2% | $21.23 | -2.6% |
| 19 | GRNY | TIDAL ETF TR | — | 596,861.0 | $14.8M | 1.12% | +160K | +36.6% | $24.76 | +8.5% |
| 20 | VOO | VANGUARD INDEX FDS | — | 23,402.0 | $14.7M | 1.11% | -799.0 | -3.3% | $627.12 | +8.9% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%