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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 3 of 3  ·  48 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
41 BOCT INNOVATOR ETFS TRUST 4,184.0 $207K 0.02% NEW $49.42 +6.1%
42 FPX FIRST TR EXCHANGE-TRADED FD 1,262.0 $206K 0.02% NEW $163.59 +15.1%
43 UOCT INNOVATOR ETFS TRUST 5,170.0 $202K 0.01% NEW $39.04 +4.4%
44 ETHA ISHARES ETHEREUM TR Financial Services 8,942.0 $201K 0.01% NEW $22.43 -28.0%
45 FXL FIRST TR EXCHANGE TRADED FD 1,190.0 $200K 0.01% NEW $168.28 +16.5%
46 FNCL FIDELITY COVINGTON TRUST 2,573.0 $200K 0.01% NEW $77.75 -5.1%
47 CION CION INVT CORP Financial Services 11,770.0 $114K 0.01% NEW $9.67 -31.8%
48 DEFI TECHNOLOGIES INC 18,181.0 $14K 0.00% NEW $0.75
Page 3 of 3  ·  48 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%