Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 81 | COWG | PACER FDS TR | — | 47,423.0 | $1.7M | 0.13% | +4K | +9.9% | $35.84 | +11.3% |
| 82 | OAIM | UNIFIED SER TR | — | 41,008.0 | $1.7M | 0.13% | +2K | +5.8% | $41.39 | +17.4% |
| 83 | — | VANGUARD MUN BD FD INC | — | 16,498.0 | $1.7M | 0.13% | +581.0 | +3.6% | $100.83 | — |
| 84 | SMH | VANECK ETF TRUST | — | 4,496.0 | $1.6M | 0.12% | +267.0 | +6.3% | $360.09 | +68.4% |
| 85 | PULS | PGIM ETF TR | — | 32,193.0 | $1.6M | 0.12% | +10K | +46.0% | $49.59 | +0.1% |
| 86 | JUCY | ETF SER SOLUTIONS | — | 71,753.0 | $1.6M | 0.12% | +5K | +7.2% | $22.20 | -1.7% |
| 87 | PPA | INVESCO AEROSPACE & DEFENSE | — | 9,840.0 | $1.5M | 0.12% | +843.0 | +9.4% | $156.63 | +1.7% |
| 88 | BALT | INNOVATOR ETFS TRUST | — | 45,955.0 | $1.5M | 0.12% | +5K | +13.4% | $33.51 | +4.4% |
| 89 | OACP | UNIFIED SER TR | — | 65,171.0 | $1.5M | 0.11% | +2K | +3.9% | $23.04 | -5.1% |
| 90 | ESUM | STRATEGY SHS | — | 54,106.0 | $1.5M | 0.11% | +18K | +48.8% | $26.93 | +13.5% |
| 91 | MA | MASTERCARD INCORPORATED | Financial Services | 2,495.0 | $1.4M | 0.11% | +137.0 | +5.8% | $570.85 | -0.6% |
| 92 | — | JP MORGAN CHASE & CO | — | 28,132.0 | $1.4M | 0.11% | +466.0 | +1.7% | $50.59 | — |
| 93 | OAEM | UNIFIED SER TR | — | 38,791.0 | $1.4M | 0.11% | +18K | +83.8% | $36.63 | +37.0% |
| 94 | MBB | ISHARES | — | 14,410.0 | $1.4M | 0.10% | +216.0 | +1.5% | $95.22 | -5.1% |
| 95 | USFR | WISDOMTREE TR | — | 27,035.0 | $1.4M | 0.10% | +329.0 | +1.2% | $50.32 | +0.1% |
| 96 | SLV | ISHARES TR | Financial Services | 21,084.0 | $1.4M | 0.10% | +4K | +25.2% | $64.42 | -9.7% |
| 97 | ABBV | ABBVIE INC | Healthcare | 5,836.0 | $1.3M | 0.10% | +48.0 | +0.8% | $228.49 | +15.7% |
| 98 | BAI | BLACKROCK ETF TRUST | — | 39,162.0 | $1.3M | 0.10% | +2K | +5.9% | $33.30 | +42.8% |
| 99 | NAPR | INNOVATOR ETFS TRUST | — | 23,476.0 | $1.3M | 0.10% | +20K | +508.8% | $53.70 | +13.5% |
| 100 | THRO | BLACKROCK ETF TRUST | — | 32,528.0 | $1.3M | 0.10% | +895.0 | +2.8% | $38.56 | +15.3% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.6%
Technology
20.0%
Consumer Cyclical
8.6%
Healthcare
5.3%
Industrials
4.6%
Communication Services
3.9%
Consumer Defensive
3.9%
Energy
2.0%
Real Estate
0.9%
Utilities
0.8%