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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 3 of 13  ·  241 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
41 DGRO ISHARES TR — 71,070.0 $5.4M 0.35% +48K +208.1% $75.79 +0.5%
42 WMT WAL-MART STORES INC Consumer Defensive 46,825.0 $5.3M 0.34% +5K +12.5% $113.26 -4.0%
43 VIG VANGUARD SPECIALIZED PORTFOL — 22,332.0 $5.3M 0.34% +565.0 +2.6% $236.62 -0.4%
44 IUSB ISHARES TR — 110,333.0 $5.1M 0.33% +25K +29.5% $46.15 -4.3%
45 QDEC FIRST TR EXCHNG TRADED FD VI — 142,252.0 $5.1M 0.33% +11K +8.2% $35.61 +3.3%
46 LLY LILLY ELI & CO Healthcare 4,010.0 $4.8M 0.31% +279.0 +7.5% $1199.37 -1.1%
47 SCHP SCHWAB STRATEGIC TR — 178,440.0 $4.7M 0.31% +96K +116.6% $26.50 -5.0%
48 VWO VANGUARD — 78,766.0 $4.7M 0.30% +2K +2.9% $59.69 +0.0%
49 CAT CATERPILLAR INC DEL Industrials 4,264.0 $4.5M 0.29% +145.0 +3.5% $1064.88 -23.0%
50 SCHD SCHWAB STRATEGIC TR — 139,657.0 $4.4M 0.29% +14K +11.0% $31.71 +4.1%
51 BUFR FIRST TR EXCHNG TRADED FD VI — 116,937.0 $4.3M 0.28% +4K +3.7% $36.53 +2.8%
52 VEU VANGUARD INTL EQUITY INDEX F — 47,921.0 $4.0M 0.26% +10K +26.4% $83.75 +0.0%
53 BLV VANGUARD BD INDEX FDS — 57,796.0 $4.0M 0.26% +6K +11.1% $68.93 -8.3%
54 VTEB VANGUARD MUN BD FD INC — 77,904.0 $3.9M 0.26% +62K +376.9% $50.58 -6.7%
55 VMBS VANGUARD — 83,568.0 $3.9M 0.25% +7K +9.1% $46.81 -4.9%
56 AIRR FIRST TR EXCHANGE-TRADED FD — 28,676.0 $3.8M 0.25% +3K +13.5% $133.25 -22.2%
57 GOOG ALPHABET INC — 10,784.0 $3.8M 0.25% +2K +24.6% $353.34 —
58 TPLC TIMOTHY PLAN — 75,184.0 $3.8M 0.24% +4K +6.2% $50.35 -3.1%
59 USMV ISHARES TR — 38,426.0 $3.7M 0.24% +8K +25.2% $96.46 +1.5%
60 SMH VANECK ETF TRUST — 5,560.0 $3.6M 0.24% +1K +23.7% $655.84 -8.5%
Page 3 of 13  ·  241 positions

① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%