Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793

13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds

Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited

Page 11 of 12 · 238 positions

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#	Ticker	Company	Sector	Shares	Value ↓	% Port	Chg Shares	Chg %	Period Price ①	Since Period ①
201	YDEC	FIRST TR EXCHNG TRADED FD VI	—	12,735.0	$334K	0.03%	+1K	+10.5%	$26.19	+4.4%
202	RYLD	GLOBAL X FDS	—	21,571.0	$330K	0.03%	+633.0	+3.0%	$15.30	+1.8%
203	PFE	PFIZER INC	Healthcare	12,923.0	$322K	0.02%	+781.0	+6.4%	$24.90	+4.2%
204	SYFI	AB ACTIVE ETFS INC	—	8,913.0	$320K	0.02%	+951.0	+11.9%	$35.93	-0.6%
205	CMCSA	COMCAST CORP	Communication Services	10,711.0	$320K	0.02%	+67.0	+0.6%	$29.89	-16.1%
206	IEFA	ISHARES TR	—	3,577.0	$320K	0.02%	+87.0	+2.5%	$89.46	+8.8%
207	UNH	UNITEDHEALTH GROUP INC	Healthcare	928.0	$306K	0.02%	+25.0	+2.8%	$329.98	+16.2%
208	SMMD	ISHARES TR	—	3,963.0	$297K	0.02%	+418.0	+11.8%	$74.93	+15.3%
209	IXUS	ISHARES TR	—	3,508.0	$297K	0.02%	+475.0	+15.7%	$84.64	+12.4%
210	KOCT	INNOVATOR ETFS TRUST	—	8,794.0	$296K	0.02%	+126.0	+1.4%	$33.67	+7.9%
211	EMNT	PIMCO ETF TR	—	2,944.0	$290K	0.02%	+247.0	+9.2%	$98.57	+0.2%
212	PANW	PALO ALTO NETWORKS INC	Technology	1,560.0	$287K	0.02%	+41.0	+2.7%	$184.20	+37.3%
213	VBR	VANGUARD INDEX FDS	—	1,348.0	$285K	0.02%	+133.0	+10.9%	$211.79	+9.0%
214	TOTL	SSGA ACTIVE ETF TR	—	7,087.0	$285K	0.02%	+604.0	+9.3%	$40.25	-2.4%
215	—	FIRST TR EXCHNG TRADED FD VI	—	11,345.0	$284K	0.02%	+818.0	+7.8%	$25.04	—
216	IGIB	ISHARES TR	—	5,121.0	$276K	0.02%	+435.0	+9.3%	$53.88	-1.9%
217	DDEC	FIRST TR EXCHNG TRADED FD VI	—	6,011.0	$271K	0.02%	+881.0	+17.2%	$45.09	+4.3%
218	FNOV	FIRST TR EXCHNG TRADED FD VI	—	4,866.0	$267K	0.02%	+65.0	+1.4%	$54.83	+5.6%
219	CNQ	CANADIAN NAT RES LTD	Energy	7,863.0	$266K	0.02%	+95.0	+1.2%	$33.85	+43.8%
220	SSO	PROSHARES TR	—	4,514.0	$261K	0.02%	+2K	+100.8%	$57.92	+15.8%

Page 11 of 12 · 238 positions

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① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation

Financial Services 48.9%

Technology 19.7%

Consumer Cyclical 8.5%

Healthcare 5.2%

Communication Services 4.9%

Industrials 4.5%

Consumer Defensive 3.9%

Energy 2.2%

Real Estate 0.9%

Utilities 0.8%