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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 10 of 12  ·  238 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
181 IYH ISHARES TR 6,096.0 $397K 0.03% +124.0 +2.1% $65.10 -4.3%
182 MINN TRUST FOR PROOFESSIONAL MANAG 17,561.0 $396K 0.03% +412.0 +2.4% $22.55 -1.7%
183 EXC EXELON CORP Utilities 8,921.0 $389K 0.03% +99.0 +1.1% $43.59 +4.0%
184 CGHM CAPITAL GRP FIXED INCM ETF T 14,989.0 $382K 0.03% +374.0 +2.6% $25.48 -0.3%
185 FTGC FIRST TR EXCHANGE TRAD FD VI 16,379.0 $380K 0.03% +2K +10.9% $23.23 +26.8%
186 QYLD GLOBAL X FDS 21,416.0 $378K 0.03% +629.0 +3.0% $17.67 +1.0%
187 XYLD GLOBAL X FDS 9,246.0 $376K 0.03% +248.0 +2.8% $40.63 -0.7%
188 POCT INNOVATOR ETFS TRUST 8,509.0 $374K 0.03% +2K +41.5% $43.92 +4.7%
189 PFF ISHARES TR 12,068.0 $374K 0.03% +167.0 +1.4% $30.96 +0.5%
190 SPBO SPDR SER TR 12,683.0 $372K 0.03% +2K +15.2% $29.34 -1.6%
191 SLYG SPDR SERIES TRUST 3,940.0 $371K 0.03% +67.0 +1.7% $94.19 +13.9%
192 F FORD MOTOR CO DEL Consumer Cyclical 28,120.0 $369K 0.03% +2K +6.0% $13.12 +4.2%
193 IEI ISHARES TR 3,040.0 $363K 0.03% +255.0 +9.2% $119.35 -1.8%
194 JCPB JP MORGAN EXCHANGE TRADED F 7,597.0 $360K 0.03% +747.0 +10.9% $47.35 -1.6%
195 USB US BANCORP DEL Financial Services 6,711.0 $358K 0.03% +55.0 +0.8% $53.36 +2.1%
196 ARKQ ARK ETF TR 3,092.0 $355K 0.03% +591.0 +23.6% $114.67 +16.4%
197 AAAU GOLDMAN SACHS PHYSICAL GOLD Financial Services 8,183.0 $348K 0.03% +2K +43.7% $42.55 +5.2%
198 KWEB KRANESHARES TRUST 10,166.0 $346K 0.03% +1K +12.2% $34.05 -18.9%
199 KNG FIRST TR EXCHANGE TRADED FD 6,886.0 $338K 0.03% +1K +26.7% $49.15 -1.3%
200 NEAR ISHARES U S ETF TR 6,573.0 $336K 0.03% +136.0 +2.1% $51.10 -0.8%
Page 10 of 12  ·  238 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%