Telsey Advisory Group
Upgrade grade
D
Downgrade grade
B
Telsey Advisory Group was founded in 2002 by Dana Telsey, a veteran retail analyst who previously worked at Goldman Sachs and Piper Jaffray, establishing the firm as an independent equity research and investment banking boutique focused on consumer-oriented businesses. The firm has built a solid reputation in the equity research space with approximately 3,046 analyst ratings calls on US equities, making them a consistent voice in the market across numerous coverage universes. Telsey is particularly renowned for their deep expertise in retail, consumer discretionary, specialty retail, and apparel sectors, where their analysts provide detailed channel checks and retail intelligence that command attention from institutional investors. What sets Telsey apart is their founder's personal credibility and long-standing relationships in the retail industry, combined with a research culture that emphasizes boots-on-the-ground store visits and direct management access, giving their calls a distinctive on-the-ground perspective that distinguishes them from larger, more analyst-heavy platforms.
Upgrades
77
63.64% win rate
· avg +2.37% D1
Downgrades
139
74.82% win rate
· avg -5.70% D1
Avg Gap — Upgrades
+3.21%
open vs prev close
Avg Gap — Downgrades
-5.12%
open vs prev close
Performance by Sector
| Sector | ↑ Win% | ↑ D1 | ↓ Win% | ↓ D1 |
|---|---|---|---|---|
| Consumer Cyclical | 66.13% (62) | +2.90% | 75.45% (110) | -5.20% |
| Consumer Defensive | 66.67% (12) | +0.55% | 73.91% (23) | -5.03% |
Win Rate by Year
| Year | ↑ Win% | ↑ Calls | ↓ Win% | ↓ Calls |
|---|---|---|---|---|
| 2024 | — | — | 81.8% | 11 |
| 2023 | — | — | 78.3% | 23 |
| 2019 | — | — | 57.1% | 14 |
| 2017 | 75.0% | 12 | 77.8% | 27 |
| 2016 | — | — | 75.0% | 16 |
| 2015 | 45.5% | 11 | — | — |
Recent Calls
| Date | Ticker | Company | Sector | Action | Grade Change | PT | Gap | D1 |
|---|---|---|---|---|---|---|---|---|
| May 20, 2026 | HD | The Home Depot, Inc. | Consumer Cyclical | Reiterates | Outperform | $410 | -0.5% | +2.7% |
| May 20, 2026 | DKS | DICK'S Sporting Goods, Inc. | Consumer Cyclical | Reiterates | Outperform | $255 | +0.4% | +3.6% |
| May 20, 2026 | CAVA | CAVA Group, Inc. | Consumer Cyclical | Reiterates | Outperform | $95 | +11.2% | +2.9% |
| May 15, 2026 | WWW | Wolverine World Wide, Inc. | Consumer Cyclical | Reiterates | Market Perform | $18 | -0.2% | +0.9% |
| May 15, 2026 | TGT | Target Corporation | Consumer Defensive | Reiterates | Outperform | $148 | +0.3% | -1.3% |
| May 14, 2026 | CAVA | CAVA Group, Inc. | Consumer Cyclical | Reiterates | Outperform | $92 | +0.3% | +5.2% |
| May 14, 2026 | BIRK | Birkenstock Holding plc | Consumer Cyclical | Reiterates | Outperform | $45 | +1.8% | +3.2% |
| May 13, 2026 | UAA | Under Armour, Inc. | Consumer Cyclical | Reiterates | Market Perform | $6 | -1.8% | +1.6% |
| May 13, 2026 | ONON | On Holding AG | Consumer Cyclical | Reiterates | Outperform | $51 | -0.1% | +4.6% |
| May 12, 2026 | COOK | Traeger, Inc. | Consumer Cyclical | Reiterates | Market Perform | $45 | +5.6% | +0.0% |
| May 8, 2026 | WEST | Westrock Coffee Company, LLC | Consumer Defensive | Reiterates | Outperform | $9 | +16.4% | +39.8% |
| May 8, 2026 | WRBY | Warby Parker Inc. | Healthcare | Reiterates | Outperform | $33 | -0.5% | +8.6% |
| May 8, 2026 | ARHS | Arhaus, Inc. | Consumer Cyclical | Reiterates | Market Perform | $8 | -2.5% | -8.1% |
| May 8, 2026 | VITL | Vital Farms, Inc. | Consumer Defensive | Downgrade | Outperform → Market Perform | $11 | -2.9% | -6.1% |
| May 7, 2026 | YOU | Clear Secure, Inc. | Technology | Reiterates | Outperform | $68 | -2.3% | -4.6% |
| May 5, 2026 | TDUP | ThredUp Inc. | Consumer Cyclical | Reiterates | Outperform | $7 | +7.3% | +14.6% |
| May 4, 2026 | EL | The Estée Lauder Companies Inc. | Consumer Defensive | Reiterates | Market Perform | $90 | -0.8% | +2.6% |
| May 4, 2026 | ARHS | Arhaus, Inc. | Consumer Cyclical | Reiterates | Market Perform | $9 | -1.6% | -6.7% |
| May 1, 2026 | FND | Floor & Decor Holdings, Inc. | Consumer Cyclical | Reiterates | Outperform | $61 | -0.2% | +4.5% |
| Apr 30, 2026 | ETD | Ethan Allen Interiors Inc. | Consumer Cyclical | Maintains | Market Perform → Market Perform | — | +1.0% | -3.9% |
| Apr 30, 2026 | AMZN | Amazon.com, Inc. | Consumer Cyclical | Maintains | Outperform → Outperform | — | +3.9% | +0.8% |
| Apr 30, 2026 | ETD | Ethan Allen Interiors Inc. | Consumer Cyclical | Reiterates | Market Perform | $24 | +1.0% | -3.9% |
| Apr 30, 2026 | AMZN | Amazon.com, Inc. | Consumer Cyclical | Reiterates | Outperform | $315 | +3.9% | +0.8% |
| Apr 29, 2026 | YOU | Clear Secure, Inc. | Technology | Reiterates | Outperform | $62 | -0.4% | -0.8% |
| Apr 24, 2026 | COUR | Coursera, Inc. | Consumer Defensive | Reiterates | Outperform | $10 | -13.1% | -11.6% |